Connie Cavallo

CC

Open to opportunities

Connie Cavallo

@crcavallo

Product leader driving platform strategy, mobile experiences, and data-driven growth for scaled consumer platforms.

What I'm looking for

I seek senior product roles where I can lead platform strategy, drive analytics-led roadmaps, mentor teams, and deliver scalable mobile and web experiences in regulated industries.

I am a product leader with 15+ years building and scaling digital platforms in complex, regulated environments. I specialize in translating business strategy into measurable product outcomes for mobile and web products used by millions.

At Optum/UnitedHealth Group I led platform strategy, standardized analytics frameworks, and guided cross-functional teams to deliver foundational capabilities like personalization, messaging, and navigation architecture. I own roadmaps, business cases, and backlogs from ideation through delivery.

I have a track record of accelerating delivery timelines by over 20% through backlog restructuring, launching national engagement platforms that serve millions, and developing acquisition experiences that generated more than 50% of organic traffic. I also supported FDA Form 483 compliance responses and mentored junior product managers.

I bring strengths in platform product management, analytics-driven decision making, Agile/Scrum, and stakeholder communication, and I focus on scalable solutions that improve user engagement and operational efficiency.

Experience

Work history, roles, and key accomplishments

UG

Current

Product Management Lead

Current

UnitedHealth Group

Jul 2021 - Present (4 years 8 months)

Lead product strategy and roadmap for large-scale consumer mobile and engagement platforms serving millions of users, standardizing analytics, personalization, and messaging frameworks to improve scalability and engagement.

Product Strategy Platform Management Mobile Analytics Roadmapping Backlog Management Agile Scrum

UG

Digital Product Manager

UnitedHealth Group

May 2022 - Dec 2023 (1 year 7 months)

Owned consumer digital acquisition and engagement experiences for Medicare products, driving over 50% of organic platform traffic through UX research, competitive analysis, and KPI-driven iteration.

Customer Acquisition UX Research KPIs Product Roadmap Analytics A B Testing

UG

Senior Digital Project Manager

UnitedHealth Group

Jul 2021 - May 2022 (10 months)

Managed delivery of complex digital initiatives across multiple product teams, improving sprint efficiency and transparency via reporting frameworks and agile facilitation.

Agile Delivery Sprint Planning Delivery Management Reporting Vendor Management Risk Management

FI

Digital Project Manager

Jan 2016 - Jan 2021 (5 years)

Delivered client-facing websites and microsites for education clients, acting as WCAG accessibility SME and managing 30+ client relationships to meet budget and schedule targets.

Project Management Client Management Edtech Stakeholder Management

ZI

Senior Project Manager

Zag Interactive

Jan 2013 - Jan 2016 (3 years)

Directed digital project lifecycles and scaled client experiences, implementing enterprise management tools that achieved 100% on-time delivery.

Lifecycle Management Client Delivery Process Improvement Scheduling Stakeholder Management

EV

Interactive Project Manager

eVariant

Jan 2011 - Jan 2013 (2 years)

Managed healthcare marketing campaigns delivering $1.7M+ revenue and achieving a 92% lift in engagement through targeted digital initiatives.

Campaign Management Healthcare Marketing Digital Engagement Project Coordination

Education

Degrees, certifications, and relevant coursework

SU

Stony Brook University

Bachelor of Science, Biology

Completed a Bachelor of Science in Biology at Stony Brook University.

Tech stack

Software and tools used professionally

Gmail

Remote

Matter

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