Sandra Lopez
@sandralopez3
Senior product leader driving AI-enabled platform growth and measurable revenue impact.
What I'm looking for
I am a senior product leader with 15+ years building and scaling B2B and B2C platforms, specializing in 0-to-1 initiatives that translate into measurable revenue and operational improvements.
At A Place for Mom I led ML-powered search and AI-driven lead workflows that produced an 8% lift in lead conversion and $25M in incremental revenue while unlocking $2M+ in ARR through call automation and improved transfer capabilities.
Previously I drove product and UX strategy across education and payments platforms, launching features and tools that increased subscriptions, improved conversion and SEO, and scaled large retailer and e-commerce programs to multi-million dollar results.
I prioritize data-driven decision making, cross-functional alignment, and integrating AI/ML into product strategy to boost engagement, reduce costs, and build high-performing teams that deliver scalable outcomes.
Experience
Work history, roles, and key accomplishments
Director of Product Management
A Place for Mom, Inc
Jan 2021 - Jan 2025 (4 years)
Directed strategy and launches of ML-powered Search & Match and AI-driven lead workflows, driving an 8% lift in lead conversion ($25M incremental revenue) and generating $2M+ incremental ARR from automation and live transfer features.
Senior Director of Product
Education Dynamics
Jan 2013 - Jan 2021 (8 years)
Led product and UX for 12+ student-facing sites, increasing subscriptions 110% and driving multi-site revenue growth (27% avg) through personalization, CMS migration, and rapid campaign tooling.
Marketing/Product Director
InComm Agent Solutions
Jan 2003 - Jan 2013 (10 years)
Led development of POS payment software adopted by 1,200+ retailers and grew e-commerce revenue from $5.3M to $12.1M while launching new international calling product that generated $1.9M ARR in year one.
Education
Degrees, certifications, and relevant coursework
Florida International University
Master of Business Administration, Business Administration
Completed a Master of Business Administration program focused on strategic management and product leadership.
Florida International University
Master of International Business, International Business
Completed a Master of International Business program with emphasis on global business strategy and cross-border operations.
Florida International University
Bachelor of Arts, Psychology
Earned a Bachelor of Arts in Psychology with coursework in behavioral science and human factors relevant to user-centered product design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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