Bryan Adamson

Building an AI-enabled bookkeeping and financial-operations service for small businesses using QuickBooks Online and workflow automation. Designing repeatable processes for reconciliation, reporting, client communication, and service delivery.

Owned product direction for enterprise headless CMS and authoring platforms supporting Gap Inc. brands. Led implementation of rapid-authoring workflows, reducing content production time from up to 15 minutes to under two minutes and cutting the legacy CMS backlog by 83%.

Built product strategy and roadmap from the ground up within 60 days for a next-generation MLS CRM SaaS platform. Led customer discovery with brokers and agents to refine personas and align roadmap priorities.

Led product strategy and roadmap for LinkedIn Workplace, aligning leadership and global teams around a unified vision for hybrid work. Increased release frequency by 40% and improved platform reliability from 95% to 99.99%.

Joined as the company's first product leader, establishing product strategy, operating model, and roadmap priorities. Reduced client churn from 15% to 5%, preserving approximately $10M in ARR.

Led product strategy for email deliverability and analytics products serving enterprise customers. Increased new product releases by 50% in 2019 by improving product development processes and coordinating execution across seven engineering squads.

Led product strategy, roadmap, and go-to-market for Marketing Campaigns, a new SaaS email marketing platform that grew to $18M ARR and 130% YoY growth. Directed cross-functional teams through migration from a legacy email product while retaining 80% of revenue.

Owned product strategy and roadmap for VerticalResponse's core email and social marketing platform, serving more than 70K active customers and generating $26M+ in annual revenue. Improved user engagement by 80% by instrumenting the customer journey with behavioral analytics.

Led development of CRM and white-label real estate software, supporting partnerships with five major banks and 23 brokerages.

Led digital product modernization for SMARTpages.com, including platform consolidation, strategic partnerships, SEO, CMS, and growth initiatives that doubled monthly business searches to 16M and increased referral traffic by 22%.

B.S. in Business Administration & Marketing from the University of Southern California.

Completed the Pragmatic Marketing PMC-III certification.

Completed the Design Leadership Certificate from Cooper U.

Certified Scrum Product Owner.

Completed Stanford GSB Product Management - Transforming Opportunities program.

Completed the Creating Products Customers Love course by Marty Cagan.

Completed the Passionate Product Ownership course by Jeff Patton.