pam User

Led product management for Marketing Content Lifecycle tools as part of a $30M martech transformation, accelerating campaign lifecycle 35% and increasing content output 25%, contributing to a 10% rise in rewards conversion.

Drove strategy and roadmaps for eCommerce across apps, web and store, delivering personalized recommendations and Google Search integration that produced midyear lifts equating to ~$24M incremental demand and secured $5.8M in project funding.

Led US Marketing and Walmart Connect DAM/CMS ecosystem supporting 100M+ assets, forming a 10-member multi-vendor team and recovering $1M in operational savings via migration and automation while implementing AI/ML tagging to improve searchability.

Led conversational commerce experiments using chatbots and NLP across brands, achieving a 10% lift in retargeting outcomes and developing SMS strategies for scaled rollout.

Delivered a microservices multi-tenant design services platform integrating eCommerce and 3D Room Builder, increasing designer satisfaction 35%, customer spending 30%, and project-to-product conversion 25%.

Launched omnichannel iOS brand experiences including AR Virtual Artist and UGC, restoring brand satisfaction and delivering 40% higher customer satisfaction and 20% higher conversion versus stores without the experiences.

Completed a dual-focused bachelor's program combining Management Information Systems and International Business, emphasizing information systems application in global business contexts.