At SAED, I advise on commercial expansion and support recruitment for a pre-opening ultra-luxury hotel in Riyadh. I designed a framework to source and place 220+ positions and delivered market-entry analysis for international hospitality labor pipelines into Saudi Arabia.
At Zorka Solutions, I joined a hotel-focused SaaS startup at the pre-revenue stage and built its sales and marketing infrastructure from scratch. I developed the brand positioning, sales materials, CRM setup, email sequences, and LinkedIn outreach strategy, while working with the founders on go-to-market strategy and pricing.
Across Hilton, Sheraton, Accor, and independent hotels, I’ve developed corporate accounts, new business, and MICE sales. At Hilton Batumi, I was solely responsible for new business generation and opened approximately 25–30 accounts; at Lopota Lake Resort & Spa, I managed a portfolio of 150–200 corporate clients.

