Lia Mikashavidze
@liamikashavidze
Hospitality sales and marketing leader driving revenue, pre-openings, and operational improvements.
GeorgiaWhat I'm looking for
I am a hospitality sales and marketing leader with extensive experience leading sales, revenue, reservations, and marketing functions across multiple hotels and pre-opening projects. I have taken ownership of budgeting, strategy, and execution for properties ranging from independent hotels to branded groups.
Throughout my career I have led department teams, managed income and expense budgets, and developed B2B and corporate relationships—personally handling key accounts, RFP/RFQ processes, and competitive bids. I have served as a long-term manager, cluster director, head of sales, and organizational consultant, supporting planning through execution on multiple projects.
I bring a pragmatic, results-driven approach to improving operational efficiency and job quality, backed by hands-on experience with market research, partnership development, contract preparation, and coordination with advertising and reservation platforms.
Experience
Work history, roles, and key accomplishments
Sales and Marketing Manager
ibis Tbilisi Airport
Jan 2025 - Present (8 months)
Lead Sales & Marketing, overseeing strategy and execution plus Reservation and Revenue functions; prepared annual sales and marketing budgets and monthly performance reports.
Head of Sales Department
Litz Resort
Jan 2023 - Dec 2024 (1 year 11 months)
Conducted market research to identify opportunities and implemented sales initiatives to expand client base while personally managing key accounts and corporate partnerships.
Sales and Marketing Cluster Director
Authors Group
Jan 2021 - Dec 2023 (2 years 11 months)
Developed sales and marketing strategies for multiple properties and managed income and expense budgets while overseeing Reservation, Revenue, and Marketing operations.
Sales Manager - Head of Department
Crowne Plaza Borjomi
Jan 2020 - Dec 2023 (3 years 11 months)
Created sales and marketing strategies and supervised Reservation, Revenue, and Marketing teams while managing budget planning and reporting.
Reservation and Sales Executive
Gallery Place Tbilisi
Jan 2017 - Dec 2018 (1 year 11 months)
Handled reservations across B2B and B2C platforms, prepared partner contracts, and maintained daily booking records to support sales operations.
Education
Degrees, certifications, and relevant coursework
FTFree University of Tbilisi
Certified Marketing Manager, Marketing
2016 - 2016
Completed a Certified Marketing Manager program.
GUGeorgian Technical University
Master's (incomplete), Business Engineering
2013 - 2014
Pursued postgraduate studies in Business Engineering but did not complete the master's degree.
TUTbilisi State University
Bachelor Degree, Social and Political Sciences
2008 - 2013
Completed a Bachelor degree in the Faculty of Social and Political Sciences focusing on social and political studies.
Tech stack
Software and tools used professionally
Availability
Location
GeorgiaAuthorized to work in
Job categories
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