Looking for a job

Nikhil Soni

@nikhilsoni

Message

Strategic marketing leader with expertise in brand growth and performance.

Zimbabwe

Message

What I'm looking for

I am looking for a role that enables business and revenue impact through strategic marketing programs and interventions.

I am a strategic marketing leader with over 12 years of experience in driving brand growth and revenue acceleration across the entertainment and higher education sectors. My expertise lies in brand strategy, performance marketing, product go-to-market strategies, and digital innovation. I am certified by CXL in conversion optimization and digital psychology, which has equipped me with the skills to scale marketing platforms and lead omni-channel campaigns effectively.

Throughout my career, I have successfully scaled HCL Concerts from 6 concerts in 2 cities to 20 concerts in 10 cities, reaching over 30,000 attendees and generating significant digital engagement. My leadership in performance marketing at Shiv Nadar University resulted in a remarkable 120% revenue growth across admission cycles, showcasing my ability to leverage data-driven marketing initiatives for substantial business outcomes.

I am passionate about building digital IPs and leading integrated campaigns that resonate with audiences. My commitment to continuous learning and innovation drives me to stay ahead in the ever-evolving marketing landscape, ensuring that I deliver impactful results for the organizations I work with.

Experience

Work history, roles, and key accomplishments

Current

Marketing @ Chairperson's Office

Current

HCL & Shiv Nadar Foundation

Aug 2015 - Present (9 years 10 months)

Led brand strategy, performance marketing, digital IPs, and product marketing across entertainment and education verticals. Scaled HCL Concerts to 20 concerts in 10 cities + 60 digital streams annually, reaching 30K+ attendees and 12L+ organic digital viewers. Spearheaded omni-channel admissions marketing for Shiv Nadar University Chennai, delivering 120% revenue growth across four admission cycle

Brand Strategy Performance Marketing Digital IP Building Product Marketing SEO Social Media Marketing User Acquisition CRO

Strategy and Admissions Marketing

Sharda Group

Sep 2013 - Aug 2015 (1 year 11 months)

Executed lead-generation campaigns utilizing PPC, SEM, SEO, education portals, and direct outreach channels. Supported strategic initiatives focused on institutional growth and digital transformation. Core team member of the ERP implementation PMO in partnership with HCL and KPMG.

Lead Generation PPC SEM SEO Digital Transformation ERP Implementation Strategic Planning

Banking Professional

Citibank

Apr 2011 - Aug 2013 (2 years 4 months)

Gained early career experience in banking. Involved in various aspects of banking operations.

Banking Operations Financial Services

Franchise Development

Francorp

Apr 2011 - Aug 2013 (2 years 4 months)

Gained early career experience in franchise development. Involved in planning and executing franchise expansion strategies.

Franchise Development Business Development Strategic Planning

Consultant

Hexagon

Apr 2011 - Aug 2013 (2 years 4 months)

Gained early career experience in consulting. Contributed to strategic projects and client engagements.

Consulting Strategic Projects Client Engagement

Software Engineer

HCLTech

Aug 2007 - May 2009 (1 year 9 months)

Gained early career experience in software engineering. Contributed to GTM planning and partnership development.

Software Engineering GTM Planning Partnership Development

Education

Degrees, certifications, and relevant coursework

FORE School of Management, New Delhi

MBA, Marketing & Operations

Focused on developing expertise in marketing strategies and operations management. Gained comprehensive knowledge in business administration, preparing for leadership roles in the industry.

JIIT University, Noida

B.Tech, Electronics and Communication Engineering

Completed a Bachelor of Technology degree with a specialization in Electronics and Communication Engineering. Acquired foundational knowledge in engineering principles and their applications.