vikas savant
@vikassavant
Higher Ed & EdTech VP Marketing driving enrolment growth through performance marketing and digital brand building.
IndiaWhat I'm looking for
I’m a results-driven Higher Education and EdTech revenue & growth leader with 22+ years of experience in admissions growth, digital transformation, and brand building. As an Assistant Director – Marketing & Digital at Chandigarh University, I spearheaded end-to-end digital launch and admissions marketing for a new UP campus, delivering 100% enrolment targets and exceeding lead generation goals by 130% in Year One.
I’ve led multi-channel growth initiatives that scale demand and improve conversion—growing audiences from zero to 100K+ followers in 9 months, driving a 10x increase in organic website traffic, and improving AI search visibility by 20% through advanced SEO. I bring strong P&L ownership and full-funnel accountability, including performance marketing, CRM-driven lead nurturing, and ROI optimization across budgets of INR 50 Cr+ annually.
Experience
Work history, roles, and key accomplishments
Assistant Director, Marketing
Chandigarh University
Mar 2024 - Present (2 years 3 months)
Spearheaded end-to-end digital launch and admissions marketing for Chandigarh University's UP campus, achieving 100% enrolment targets and exceeding lead generation goals by 130% in Year One. Grew social audiences from zero to 100K+ followers in 9 months and drove ₹50 Cr+ growth investments across digital channels.
Vice President, Marketing & Outreach
Possible Education
Jan 2022 - Dec 2023 (1 year 11 months)
Led marketing and business operations, launching 4 verticals with full GTM strategy and driving 30% revenue growth through CRM implementation and optimized sales funnel. Increased organic traffic by 100% and organic leads by 60% within the first year, generating 30,000+ leads.
Head of Digital Marketing & Branding
DIT University (Unison Group)
Jun 2021 - Dec 2021 (6 months)
Increased online applications by 30%+ through performance marketing across Google Ads, Meta, PPC, Native, and Quora. Owned channel growth strategy and improved admissions outreach outcomes through close collaboration with sales teams.
Vice President, Marketing & Outreach
CLAT Possible
Apr 2016 - May 2021 (5 years 1 month)
Led end-to-end marketing and digital strategy, generating 15,000+ qualified leads during the pandemic and driving INR 3.5 Cr in revenue. Established two business centers delivering 500+ incremental admissions and built institutional alliances generating INR 75 L in annual partnership revenue.
Business & Marketing Head
Career Launcher
May 2004 - Mar 2016 (11 years 10 months)
Drove INR 3 Cr revenue growth for Chandigarh operations by identifying and scaling multi-channel growth levers. Turned around Lucknow operations to profitability via diversified multi-product marketing and owned full P&L with budgeting and sales forecasting across business centers.
Education
Degrees, certifications, and relevant coursework
Jaipuria Institute of Management
Master of Business Administration (MBA), Marketing
2002 - 2004
Completed an MBA in Marketing at Jaipuria Institute of Management, Lucknow, from 2002 to 2004.
University of Lucknow
Bachelor of Business Administration (BBA)
1999 - 2002
Completed a BBA at the University of Lucknow from 1999 to 2002.
MICA, Ahmedabad
Post Graduate Certificate in Digital Marketing, Digital Marketing
2017 -
Completed a Post Graduate Certificate in Digital Marketing from MICA, Ahmedabad (online) in May–October 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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