Nauman Ghouri

I am a passionate digital marketing leader with more than 10 years of hands-on experience helping brands find their voice and connect with audiences. I blend creativity with data to design campaigns that turn digital interactions into real-world results.

I have led integrated multi-channel campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn and programmatic platforms, and implemented audience segmentation, A/B testing, and analytics to improve conversion rates and ROAS. I managed significant ad budgets and delivered measurable performance improvements, including a 40% increase in conversions and a 300% rise in organic traffic in one role.

My work spans ecommerce and lead-generation projects where I’ve driven strong outcomes—examples include a 6.15x ROAS on TikTok campaigns and high-converting Google Ads lead generation programs. I also build retention strategies, influencer programs, and optimize websites on WordPress, Shopify, and Squarespace to maximize customer lifetime value.

I enjoy collaborating with cross-functional teams, mentoring peers, and translating analytics into actionable recommendations using tools like Google Analytics, Google Data Studio, and Power BI. I am committed to creating campaigns that meet business goals and foster sustained growth.