Open to opportunities

Natasha Collins

@natashacollins

User experience strategist driving product-led eCommerce growth through data-informed design and cross-functional leadership.

United States

Message

What I'm looking for

I seek a product- or UX-focused role at a collaborative company where I can lead data-driven eCommerce experiences, mentor teams, and deliver measurable growth.

I am a user experience strategist and eCommerce leader with a background in product roadmap planning, UX design, and cross-functional collaboration that drives measurable engagement and retention. I have led initiatives impacting 10,000+ users, translated business needs into intuitive prototypes, and used analytics and SEO to improve discovery and reduce bounce rates.

My experience spans hands-on sales leadership and product management—boosting sales, increasing average order value, and improving customer satisfaction through personalized experiences and data-driven strategies. I partner closely with engineering, marketing, and analytics to deliver timely platform enhancements and meaningful customer journeys.

Experience

Work history, roles, and key accomplishments

Current

User Experience Strategist

Current

Fastenal

Mar 2022 - Present (3 years 8 months)

Owned product roadmap and UX strategies for Fastenal's eCommerce platform, improving retention and reducing time-to-launch for features used by a 10,000+ user base through data-driven discovery and cross-functional delivery.

UX Strategy Product Roadmapping Google Analytics SEO Prototyping User Research Stakeholder Management

eCommerce Sales Lead

Fastenal

Aug 2020 - Mar 2022 (1 year 7 months)

Led eCommerce sales and a team of two across 50+ accounts, implementing strategies that increased sales 19%, improved online conversion rates, and raised average order value.

Account Management Sales Enablement Team Leadership Digital Marketing

eCommerce Regional Sales Specialist

Fastenal

Oct 2017 - Aug 2020 (2 years 10 months)

Managed a portfolio of 50+ high-value accounts and enhanced eCommerce strategy to drive sales and a 22% boost in customer satisfaction across a site with 100,000+ visitors.

Account Management Customer Experience Sales Presentations

Branch Sales Representative

Fastenal

Mar 2011 - Oct 2017 (6 years 7 months)

Cultivated client relationships, exceeded monthly sales targets, conducted market analysis to identify new opportunities, and trained new sales representatives to improve branch performance.

Sales Prospecting Client Relationships Market Analysis