Open to opportunities

Todd Dunn

@todddunn

Message

Senior UX and product designer driving data-informed e-commerce growth.

United States

Message

What I'm looking for

I seek a role where I can drive measurable e-commerce growth through UX/product design, A/B testing, and cross-functional collaboration, with emphasis on optimization and accessibility.

I am a senior UX and product designer with 15+ years shaping data-driven e-commerce and DTC experiences, focused on improving conversion, engagement, and usability through user-centered design.

I have led site redesigns, A/B testing programs, and performance optimizations that delivered measurable results — including single-digit to double-digit gains in conversion, average order value, and site performance across multiple brands and platform migrations.

I collaborate closely with product and development teams, apply responsive and accessibility standards, and use research and testing to validate design decisions and guide optimization strategy.

Experience

Work history, roles, and key accomplishments

Senior UX / Web Designer

Seasonal Grams, Inc

Apr 2024 - Apr 2025 (1 year)

Improved AOV by 15% through UX/UI enhancements to homepage, PDPs, merchandising modules and components; contributed to 20% sales growth via data-informed collaboration and improved site performance by 20% through image optimization and load-time reductions.

UX Design UI Design A B Testing Figma Shopify HTML Responsive Design

Senior Web Designer

The Vermont Teddy Bear Company

Feb 2020 - Apr 2024 (4 years 2 months)

Led a complete UX/UI redesign during an SFCC migration that increased conversion by 31% and AOV by 25%; designed and executed A/B tests to validate improvements and applied responsive and accessibility standards to improve engagement and reduce bounce rates.

UX Design UI Design A B Testing Accessibility Figma Google Analytics

Web Designer

The Vermont Teddy Bear Company

Aug 2011 - Feb 2020 (8 years 6 months)

Designed responsive homepages, landing pages and promotional modules supporting seasonal and multi-channel campaigns, using user-centered design and A/B testing insights to improve clarity and engagement.

Responsive Design HTML CSS A B Testing UX Design Email Design Drupal Landing Page Optimization

Web Content Specialist

EatingWell Media Group

May 2008 - Sep 2010 (2 years 4 months)

Designed and coded optimized HTML email templates to improve deliverability and performance and developed Drupal CMS templates and layouts for editorial and marketing content.

Drupal Content Management Deliverability Optimization CSS Marketing: Content

Digital Designer

The Vermont Teddy Bear Company

Jul 2004 - May 2008 (3 years 10 months)

Designed and coded high-performing HTML email campaigns for four brands, increasing open rates by 40%, and created landing pages and promotional modules supporting retail initiatives.

Email Campaigns Landing Page Design Promotion Module HTML CSS Marketing Design