Natalija Eferica

I’m a client-facing marketing professional with agency experience, owning relationships end-to-end—from onboarding and strategy to execution follow-through, reporting, and renewal. I’m known for a proactive, ownership-driven approach, with strong organization and clear communication across multicultural, remote-first teams.

In my recent role as an Executive Assistant & Marketing Lead, I rebuilt content strategy and coordinated delivery across teams and partners to drive 300%+ social media growth within two months. I also acted as the main liaison between partners, multimedia teams, and management, keeping deliverables on schedule.

Previously, as a Marketing Manager / Media Buyer at a performance marketing agency, I generated €180,000 in net profit in Q2 2025 by optimizing performance campaigns and re-engagement logic through data-driven testing for e-commerce clients. I managed ad creative production for Meta, TikTok, and Snapchat, wrote and scripted campaign content (including email re-engagement via Mailchimp), and owned budget allocation and ROI optimization across live campaigns.

Earlier in my career, I supported PR & Promotions account delivery by coordinating 50+ campaigns and events, managing WhatsApp and email lifecycle communications, and serving as the coordination point between clients, partners, suppliers, and internal teams. I also contributed to guest loyalty as a Guest Relations & Brand Experience Coordinator through personalized communication and tailored service recommendations.