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Kusum Sakpal

@kusumsakpal

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Senior marketing executive specializing in paid media, lead generation, and conversion-focused web development.

United Arab Emirates

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What I'm looking for

I’m looking for a role where I can own paid media and lead-generation performance end-to-end—using CRM automation, CRO, and analytics—while partnering with sales and stakeholders to scale growth across multiple markets.

I’m a results-driven Senior Marketing Executive with 5+ years of experience spanning paid media, lead generation, CRM automation, SEO, and front-end web development. I combine data-driven strategy with technical execution to optimize conversion funnels and drive measurable ROI.

In my current role at Sotheby’s International Realty, I manage AED 200K–350K+ monthly advertising budgets across Google Ads, Meta Ads, and LinkedIn Ads, consistently hitting ROAS and CPL benchmarks. I generate 700+ qualified leads per month by integrating paid, organic, SEO, and owned-channel campaigns across multi-market properties.

I work deeply in the funnel: I analyse user journeys and drop-offs with Clarify, track lead quality in Salesforce to support deal velocity, and build/optimize HubSpot landing pages and lead capture forms to reduce manual follow-up. I also execute EDM and WhatsApp marketing and monitor performance through analytics and reporting for senior stakeholders.

Previously, I grew social reach from 10K to 20K followers and reached 1M+ users organically at Union Square House, while delivering 4–5x ROAS. Earlier at Concept Co., I achieved 5x ROAS using Google Ads across Search, Display, YouTube, and Performance Max, strengthened Quality Score, and improved efficiency with A/B testing, CRO, and SEO upgrades.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

Sotheby's International Realty

Oct 2025 - Present (7 months)

Manage Google, Meta, and LinkedIn paid media campaigns with monthly budgets of AED 200K–350K+ while meeting ROAS and CPL targets. Generate 700+ qualified leads per month and optimize landing pages, lead capture forms, and CRM tracking in Salesforce and HubSpot to accelerate deal velocity.

Google Ads Meta Ads LinkedIn Ads HubSpot Salesforce Lead Generation ROAS A B Testing CRM Analytics

Current

Freelance Web Designer & Developer

Current

MAV Media

Jun 2023 - Present (2 years 11 months)

Design and develop responsive, SEO-friendly websites, building cross-browser-compatible interfaces with HTML, CSS, and JavaScript. Manage end-to-end development (wireframing, coding, testing, deployment, and ongoing maintenance) using Figma UI/UX mockups and performance/accessibility best practices.

HTML CSS JavaScript WordPress Responsive Web Design Figma Browser compatibility

Current

Freelance Web Designer

Current

MAV Media

Jun 2023 - Present (2 years 11 months)

Designed and developed responsive, SEO-friendly websites and web interfaces for clients across services, digital marketing, and media production. Owned the full development lifecycle from wireframing and coding to testing, deployment, and ongoing maintenance.

HTML CSS JavaScript WordPress Responsive Design Figma SEO Friendly Development

Marketing Executive

Union Square House Real Estate

Oct 2024 - Sep 2025 (11 months)

Grew social follower base from 10K to 20K and reached 1M+ users organically through integrated digital and social strategy. Delivered 4–5x ROAS with Google Ads and Meta Ads while improving lead lifecycle and conversion rates via Bitrix24 CRM and marketing automation workflows.

Google Ads Meta Ads Bitrix24 CRM Automation SEO Social Media Management Email Marketing WhatsApp Marketing performance reporting CRO

Digital Marketing Executive

Concept Co.

Sep 2023 - Oct 2024 (1 year 1 month)

Achieved 5x ROAS while maintaining low Cost Per Lead across Google, Meta, and native advertising campaigns. Planned full-funnel Google Ads (Search, Display, YouTube, Performance Max) and improved CTR and conversions through A/B testing, remarketing optimization, and landing page improvements.

Google Ads Meta Ads Performance Max A B Testing Landing Page Optimization Google Tag Manager

Retail Operations Associate

Sofitel Dubai The Palm – Magnum

May 2021 - Jan 2022 (8 months)

Promoted brand products to hotel guests, driving product visibility and revenue growth through premium, brand-compliant customer service. Managed inventory, processed orders and cash transactions accurately, and prepared daily sales and inventory reports.

Customer Service Sales Support Inventory Management Order Processing Cash Handling Reporting Administrative Coordination

Administrative Assistant

Al Mawadah Building Cleaning Services

Jan 2020 - Jan 2021 (1 year)

Maintained documentation and digitised records using files and spreadsheets to support efficient operations. Supported payroll processing and employee record keeping, and managed invoices, expense logs, and VAT compliance documentation.

Document Management Spreadsheets Payroll Support Data Entry VAT Compliance