Open to opportunities

Zico Castelino

@zicocastelino

Message

I’m a marketing leader with 12+ years driving integrated brand and demand generation for measurable revenue growth.

United Arab Emirates

Message

What I'm looking for

I’m looking to lead end-to-end marketing that unifies brand, demand, and customer engagement—owning budgets and performance—while building high-performing teams and delivering sustainable growth across global markets.

I lead end-to-end marketing with 12+ years of experience building brand positioning and driving sustainable growth across global markets. I specialize in integrated strategies that combine brand, demand generation, and customer engagement—linking marketing performance directly to revenue outcomes, pipeline quality, and long-term market impact.

In my recent roles, I’ve scaled marketing engines, improved lead quality by 30–40%, and delivered multi-market campaigns across B2B and B2C environments. I’ve strengthened digital and thought leadership presence (including significant social engagement gains), improved member engagement and retention to 95%, and consistently owned budgets, strategy, and performance while building and mentoring high-performing teams.

Experience

Work history, roles, and key accomplishments

Manager - Performance Marketing

Nas Academy

Jan 2022 - Dec 2022 (11 months)

Led global marketing and brand-led growth initiatives, executing full-funnel campaigns across North America, Europe, Middle East, and Asia that delivered 4x–5x ROAS and up to AED 125,000 revenue from AED 25,000 spend. Built go-to-market campaigns combining creative storytelling, CRO, and multi-channel amplification, including FOMO-led tactics to improve engagement and conversions.