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Rianca Hepburn

@riancahepburn

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I lead commercial marketing teams that drive measurable brand growth.

United Arab Emirates

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What I'm looking for

I'm looking to lead commercially focused marketing teams, build scalable operations, and deliver measurable growth across brand, acquisition, digital performance, and client strategy.

I lead marketing as a commercial function, balancing brand and creative work with budgets, P&L, teams, and measurable growth. I currently lead STELEO Marketing Management across strategy, operations, commercial performance, client delivery, and new business.

At The Secret Identity and The Secret Society, I grew a four-person agency into a full team and scaled its client portfolio from 7 to 18 clients in under a year. I built operational and financial systems that kept the agency consistently above break-even while leading ROI-focused work for hospitality, finance, F&B, and luxury brands.

Across FitRepublik, ELE Interior Design, and Tips & Toes, I have built sales-focused campaigns, improved digital performance, and grown brands across channels. My work includes increasing social followings from 25K to 110K, growing online sales by 40%, increasing website traffic by 200%, and improving conversion rates by 83%.

I've progressed through marketing roles in beauty, wellness, hospitality, interiors, real estate, finance, and SaaS, from Marketing Coordinator to Agency Lead. I enjoy building accountable teams, strengthening client relationships, and turning marketing activity into commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Agency Lead

Current

STELEO Marketing Management

Mar 2026 - Present (5 months)

Lead the full agency across strategy, operations, commercial performance, and team management. Own agency budgets, P&L, forecasting, and resourcing to keep the business commercially sustainable.

Marketing Strategy Operations Management Budget Management P&L management Team Leadership Client Acquisition Sales Pipeline Management Business Development

Marketing Manager

The Secret Society

Sep 2024 - Feb 2026 (1 year 5 months)

Grew the agency from a 4-person setup into a full team of marketers, designers, and account
managers within one year
Scaled the client portfolio from 7 to 18 clients in under a year.
Built operational and financial systems that kept the agency consistently above break-even.
Led strategy and delivery across hospitality, finance, F&B, and luxury brands, focused on ROI and
long-term client retention.

Client Acquisition Marketing Marketing Automation Marketing Strategy Marketing Operations Marketing Management Marketing Campaigns Client Communication Client Management Email Marketing Campaign Management P&L management Social Media Social Media Marketing

Marketing Manager

fitrepublik

Feb 2024 - Aug 2024 (6 months)

Built sales-focused marketing strategies for 30+ programs. Increased engagement by 50% and grew the audience steadily through consistency across channels. Optimised landing pages and rebuilt the website for SEO, lifting leads by 5%. Delivered combined social and email strategies that drove growth and conversions, contributing over

Marketing Marketing Strategy Market Analysis Market Intelligence Marketing Campaigns Design Design Patterns Marketing Management Email Marketing Management Performance Marketing Management

Head of Marketing

ELE interior

Mar 2023 - Feb 2024 (11 months)

Grew social following from 25K to 110K through consistency across brand and performance channels.
Expanded lead generation from local to global markets and supported the growth of the sales team.
Partnered with PR agencies to secure GCC media coverage and recognition.

Marketing Marketing Strategy Social Media Social Media Marketing Social Communication Social Media Design Marketing Campaigns Marketing Automation Marketing Communications Marketing Management

Head of Marketing

Tips & Toes

Dec 2014 - Nov 2022 (7 years 11 months)

Led a team of 10 to launch an e-commerce platform and new products at speed.
Grew online sales by 40% and increased website traffic by 200% through cross-platform strategies.
Improved conversion rates by 83% and ROI by 10% through KPI reporting and data-driven
evaluation.
Built partnerships that increased PR value by 187% across multiple brands.