Open to opportunities

Meenu Singh

@meenusingh

Message

I lead brand growth and marketing strategy, building data-driven consumer engagement teams.

United Arab Emirates

Message

What I'm looking for

I’m open to full-time, contract, and consultancy engagements, focused on leading brand growth and consumer engagement. I bring data-led omnichannel execution, CRM transformation, and partnership building—helping teams scale and deliver measurable ROI.

I’m a dynamic, results-oriented marketing leader with 20+ years of progressive experience building brands, driving consumer growth, and leading high-performance marketing teams across fast-paced, customer-centric organisations. I develop and execute integrated marketing strategies spanning digital, CRM, brand, partnerships, PR, and events—always with measurable business impact.

In my current role as Head of Marketing for Dubai Outlet Mall, I built the marketing function from scratch—establishing team structure, processes, agency partnerships, and reporting frameworks that scaled over 14+ years. I lead and mentor a cross-functional team of 20+ professionals, own full budget responsibility, and align marketing with C-suite and commercial revenue goals.

My impact is reflected in outcomes: 80% growth in consumer reach, 50% increase in social media engagement, and a first-party CRM database of 1 million+ consumer profiles using behavioural segmentation to improve conversion and loyalty. I’ve also activated a B2B partnership and alliance network of 400+ organisations, negotiated multimillion-dirham sponsorship and barter partnerships, and delivered global recognition through initiatives including an original brand IP and Guinness World Record collaborations.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Dubai Outlet Mall

Dec 2010 - Jul 2025 (14 years 7 months)

Built the marketing function from scratch and led a cross-functional team of 20+ across digital, CRM, PR, creative, CX, and events while owning full channel budgets. Drove 80% growth in consumer reach, grew a first-party CRM to 1M+ profiles, and activated a 400+ org B2B partnership network, alongside multimillion-dirham sponsorship/brand savings.

Brand Management B2B | Partnerships Social Media Growth

Marketing Manager

ETA Star Group

Jun 2007 - Nov 2010 (3 years 5 months)

Managed marketing, PR, and B2B strategy for a mixed-use real estate and lifestyle development brand. Planned international roadshows/exhibitions and led integrated communications across business verticals, including B2B collateral to support commercial and leasing teams.

PR Communications Media Relations Event Marketing Roadshows Marketing Collateral Stakeholder Management

Marketing Manager

Dubai Lifestyle City

Jun 2007 - Nov 2010 (3 years 5 months)

Managed marketing, PR, and B2B strategy for a mixed-use real estate and lifestyle development brand. Planned international roadshows and exhibitions, developed integrated PR/communications across verticals, and created B2B marketing collateral supporting commercial and leasing teams.

PR Communications B2B Marketing Roadshows Event Management Media Relations Integrated Campaigns Marketing Collateral Stakeholder Management

Sales & Marketing Manager

Endurance Fitness Club Pvt. Ltd.

Jun 2003 - Mar 2007 (3 years 9 months)

Designed and executed integrated marketing campaigns that delivered consistent membership growth. Developed corporate B2B partnerships and managed end-to-end sales pipeline activities alongside brand and communications efforts.

Integrated Marketing Sales Pipeline Management Brand Communications Customer Acquisition

Education

Degrees, certifications, and relevant coursework

University of Sussex

MSc International Marketing, International Marketing

Pursuing an MSc International Marketing, referenced alongside Digital Marketing Master studies with Nuclio Digital School and the University of Sussex.