Karim Ghoneim

I'm leading internal and external communications, marketing initiatives, events, and campaigns for Imdaad and its business units, aligning brand activity with corporate strategy and growth targets.

Previously, I spearheaded marketing and digital strategies at B.Media Advertising for regional and global clients, increasing digital engagement by 25% year over year. I managed 14 account executives, improved productivity by 30% through training and workflows, and supported clients including Italian Boats, Santa Clause Golf Club House, Benjalloun, Piper Architecture, and Nakheel's Como Towers launch.

Across more than 14 years in marketing and advertising, I've led regional campaigns across the GCC and North Africa, managed key accounts including L'Oréal, ADIB, and Majid Al Futtaim, and maintained a 98% client retention rate. At RASAS Advertising, I managed a $10M annual budget, reduced campaign costs by 15%, and helped launch Originz in KSA and the UAE, contributing to a 15% revenue uplift.

I'm motivated by translating client goals into measurable outcomes through digital strategy, creative content, strong account partnerships, and high-performing cross-functional teams.