Looking for a job

Fatema Baldiwala

@fatemabaldiwala

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I build targeted marketing campaigns, events, and exhibitions that increase brand visibility and engagement.

United Arab Emirates

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What I'm looking for

I'm looking to lead targeted marketing, digital campaigns, events, and exhibitions that strengthen brand visibility, engagement, and measurable business outcomes.

I've delivered targeted marketing strategies, digital campaigns, events, webinars, and exhibitions for TP-Link MEAFZE, Midis System Integration Group, Quest Software, and SocialInsight in Dubai. My work spans social media, email marketing, influencer collaborations, website management, lead generation, and stakeholder engagement.

I've managed MDF activities, event logistics and budgets, CRM-driven campaign optimization, Salesforce reporting, and data-led performance improvements. I also bring earlier experience in banking reporting and technical coordination, supported by a Bachelor's degree in Information Technology.

Experience

Work history, roles, and key accomplishments

Marketing Executive

TP-Link MEAFZE

Jan 2023 - Feb 2025 (2 years 1 month)

Developed and executed targeted marketing strategies and managed digital campaigns including social media, email, and influencer collaborations. Coordinated events and webinars to enhance brand visibility and engagement.

Marketing Strategy Digital Marketing Social Media Management Email Marketing Influencer Marketing Event Management Webinar Coordination Website Management Data Analysis Lead Generation

Marketing Executive

Midis System Integration Group

May 2021 - Jan 2023 (1 year 8 months)

Spearheaded planning and execution of MDF activities including webinars, digital campaigns, and physical events. Managed website creation and server migration, and developed targeted marketing strategies to enhance brand visibility.

Marketing Strategy MDF Program Management Event Management Webinar Coordination Digital Marketing Website Management CRM Campaign Optimization

Account Manager

Socialinsight

Nov 2020 - Apr 2021 (5 months)

Developed high-converting landing pages and coordinated lead generation activities. Managed lead uploads to client portals and utilized the Converter portal for campaign management and performance analysis.

Landing Page Development Lead Generation Campaign Management Digital Marketing Social Media Marketing Email Marketing Data Analysis Cross Functional Collaboration

Marketing Executive

Quest Software (Dell Technologies)

May 2015 - Jan 2020 (4 years 8 months)

Managed Marketing Development Funds for partners and distributors, and planned and executed events and training sessions. Generated monthly sales reports and metrics using Salesforce for management insights.

MDF Program Management Event Management training coordination Salesforce Sales Reporting Marketing Strategy Cross Functional Collaboration

Bank Administrator

RAK Bank

Jan 2013 - Dec 2014 (1 year 11 months)

Generated and analyzed MIS reports to enhance decision-making for bank operations. Collaborated with IT to produce Cross Sell reports utilizing SAP Business Object Intelligence System.

MIS Reporting Data Analysis SAP Business Objects Excel Cross Functional Collaboration

Technical Coordinator

Al Futtaim Technologies

Apr 2011 - Dec 2012 (1 year 8 months)

Delivered technical support for PABX systems, resolving issues via phone, email, and in-person communications. Processed client orders and invoices, and assisted in training new staff on support protocols.

Technical Support PABx Systems Customer Service Order Processing Invoicing Training Cross Functional Collaboration