Natalia Albasanz

I've spent nearly a decade at Cvent, one of the world's leading B2B SaaS and event technology companies, driving new business and commercial growth across EMEA, LATAM, North America, and APAC.

I manage the full sales cycle, from prospecting, cold calling, and pipeline generation through discovery, negotiation, and closing. I've worked with individual properties, hotel chains, and enterprise organisations, adapting my approach to varied stakeholders, markets, and decision-making structures.

I consistently exceeded sales targets and was recognised as a top performer in 2018, 2019, 2021, 2022, and 2023, alongside multiple sales and performance awards.

Through Nat for Nature, I apply a SaaS-style business development approach to help organisations build sustainable corporate partnerships and revenue opportunities. I'm motivated by understanding customer needs, identifying opportunities, and creating meaningful long-term value through collaboration.