Pepe Hernández

Own and grow a Medium Business B2B portfolio, acting as the sole commercial owner and main point of contact for strategic accounts. Drive new business acquisition and account expansion, combining proactive outbound with upselling and cross-selling opportunities.

Drove high level client acquisition for a SaaS-based platform, consistently adding 90+ new clients per quarter and increasing retention by 60% through data-driven upselling.

Managed a portfolio of 150+ U.S. clients, selling tech solutions that drove a 170% increase in product adoption. Generated and converted leads from several sources, including cold outbound, SDR qualified, and in-person industry events.

Launched and scaled a new organisation, driving customer acquisition, partnerships and revenue to 1,500+ members and €60,000+ raised. Negotiated strategic partnerships with public and private stakeholders, enabling 90+ annual events and sustained growth.

Achieved 100%+ month-over-month sales growth, consistently outperforming targets through consultative selling and customer-focused execution.

Sold prepaid access passes and bundles in a commission-based environment, driving higher ticket value through upselling.

Pursuing an Executive Master's Programme in Marketing and Sales Management.

Grade: 3.8/4.0

Activities and societies: Awards and Honors: Honor in psychology for young adults

Completed a Master in Teaching from Higher Education with a cumulative GPA of 3.8/4.0 and honors in psychology for young adults.

Activities and societies: Honor in Sports management and human biomechanics

Earned a Bachelor's Degree in Sports Science & Management while pursuing a professional basketball career from 2015 to 2022.