Open to opportunities

Nicolas Pellegrino Ruiz

@nicolaspellegrinoruiz

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Senior B2B Business Development leader driving revenue growth through CRM-powered strategy and partnerships.

Spain

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What I'm looking for

I’m looking to grow revenue in a strategic, partnership-driven role where I can own B2B pipeline and CRM execution (Salesforce/HubSpot), lead account planning, and collaborate cross-functionally in a remote-friendly, multicultural team.

I’m a senior B2B Sales & Business Development professional with 10+ years of experience driving revenue growth, building strategic partnerships, and managing key accounts across international markets (EMEA, LATAM, China). I’ve led commercial strategy, corporate agreement design, and go-to-market execution, with strong results in activation and enrollment volume.

I build and maintain CRM environments (Salesforce, HubSpot), enhance pipeline traceability with dashboards/workflows, and apply Sandler, SPIN, BANT, and AIDA selling methods to segment, qualify, and convert leads. I enjoy working with distributed, multicultural teams and take ownership of cross-functional alignment—coordination, process standardization, and leadership even in high-pressure moments.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Universidad Europea

Jul 2025 - Present (11 months)

Led B2B account management and growth partnerships, designing corporate agreements (employee benefits, group trainings, and official learning programs) with HR and learning leaders. Built and maintained the Salesforce CRM environment (dashboards, workflows, data structures) to strengthen pipeline traceability and improve corporate activation and enrollment outcomes.

B2B Sales Business Development Salesforce CRM Account Planning SPIN Selling Sandler Selling Partnerships Dashboards

Enrollment Advisor

Universidad Europea de Madrid

Sep 2023 - Jul 2025 (1 year 10 months)

Coordinated the “Campus Promotion” project, organizing national and international campus visits and delivering academic activities with faculty members, driving 48% of participants to enroll in a degree program. Delivered high school orientation sessions and public talks using BANT methodology for lead segmentation and qualification.

Enrollment management Lead Qualification BANT Methodology Public Speaking Event Coordination Stakeholder Management Student Recruitment

Owner & Manager - Pulsar One

Pulsar One Sports S.L

Jan 2019 - Jan 2023 (4 years)

Owned and managed international commercialization of padel rackets, coordinating production between Argentina and China to fulfill global demand. Drove expansion into Sweden, China, Mexico, and Panama while strengthening marketing in Uruguay, Chile, and Brazil, achieving sales of ~2,000 units per month across new and existing markets.

International Business Development Key Account Management Market Expansion Sales Strategy Product Commercialization

Commercial Director

Top Force Argentina

Jan 2015 - Jan 2019 (4 years)

Managed direct B2B relationships with distributors and advised sales teams on customer-facing interactions to support national brand growth. Led brand expansion through marketing strategy, team training, and customer segmentation while driving key account development and sales coordination.

Commercial Leadership Distributor Management Customer Segmentation Negotiation

Junior Insurance Advisor

GM Advisors Argentina

Jan 2014 - Jan 2016 (2 years)

Specialized in life and savings insurance products and delivered corporate training aligned to Zurich Insurance Group programs. Supported commercial activities through client-facing product advisory and internal training delivery.

Insurance Sales Life Insurance Products Training Delivery Client Advisory Sales Enablement

Education

Degrees, certifications, and relevant coursework

Project Management Institute (PMI)

Certified Associate in Project Management (CAPM), Project Management

In progress toward the CAPM credential, building core project management skills including planning, scheduling, risk management, and stakeholder communication per PMI standards.

HubSpot Academy

Sales Enablement (HubSpot Academy), Sales Enablement

Completed Sales Enablement training focused on strategies for commercial teams aligned with Marketing (Smarketing teams).

Google

Google Project Management Certificate, Project Management

Completed the Google Project Management Certificate, covering project initiation, planning, execution, agile methodologies, risk management, and team leadership.