Open to opportunities

Namrata Sarma

@namratasarma

Message

I’m a senior growth marketing manager scaling B2B SaaS revenue with lifecycle systems.

India

Message

What I'm looking for

I’m looking for a B2B SaaS growth role where I can own lifecycle, experimentation, and performance analytics—partnering with Product and Marketing to build repeatable acquisition-to-retention systems tied to clear revenue targets.

I’m a senior growth marketing leader with “9+ years” scaling acquisition, activation, conversion, retention, and revenue across “B2B SaaS” and consumer technology. I’m hands-on across GTM, paid and organic acquisition, lifecycle marketing, CRM, CRO, content, experimentation, and analytics—backed by commercial ownership of budgets and P&L.

In my most recent “Consultant - B2B Content & Growth Marketing” role at OBELIS S.A., I owned full-funnel growth for a “Turkiye market launch,” launching within “8 weeks” and supporting first client acquisition within “7 days.” I increased landing-page conversion from “13% to 32%,” drove “90+ qualified attendees,” and delivered a “35% lead-to-meeting conversion rate,” while improving organic engagement and session duration using website and campaign analytics.

I build repeatable growth systems and lead cross-functional teams in fast-moving international environments. Earlier, as “Growth & Product Manager - Live Commerce” at GLANCE Digital Experiences (ROPOSO), I drove “3x growth” in creator-led engagement and improved participation, repeat viewing, and CTR through behavioral segments and multichannel journeys—results I also reinforced through creator ecosystem scaling and lifecycle optimization across my Head of Growth roles.

Experience

Work history, roles, and key accomplishments

B2B Content & Growth Marketing Consultant

Obelis S.A.

Sep 2025 - Nov 2025 (2 months)

Owned full-funnel growth execution for a Turkey market launch, including website migration, SEO, Google Ads, LinkedIn, email, and Zoho CRM. Improved landing-page conversion from 13% to 32% and generated webinar demand with a 35% lead-to-meeting conversion rate.

Full Funnel Marketing Market Launch Website Migration SEO Google Ads LinkedIn Email Marketing Zoho CRM Content Marketing Landing Page Optimization Calls To Action Webinar Marketing Funnel Strategy Web Analytics

Content & GTM Consultant (AI SaaS)

Genio.AI

Jan 2025 - Jul 2025 (6 months)

Partnered with founders to build a B2B SaaS growth engine spanning creator acquisition, product adoption, activation, and trial conversion. Applied product usage data and customer feedback to refine positioning, onboarding emails, lifecycle journeys, and in-product education.

B2B SaaS Growth Creator Acquisition Product Adoption Activation Trial Conversion Customer Feedback Analysis Positioning Product Education Content Marketing Customer Stories

MBA Project Consultant (B2B Marketing)

N.V. Bekaert S.A.

Apr 2024 - Jun 2024 (2 months)

Built a B2B content-to-lead growth plan and performance-reporting framework, improving LinkedIn CTR by 67% through audience, creative, messaging, and landing-page testing. Increased marketing-qualified leads by 15% by refining ICP targeting and optimizing the call-to-action journey.

B2B Marketing performance reporting Audience Targeting Creative Testing Messaging Strategy Landing Page Optimization ICP Targeting Value Proposition

Growth & Product Manager (Live Commerce)

Glance Digital Experiences (Roposo)

Jan 2022 - May 2023 (1 year 4 months)

Owned growth and go-to-market operations for real-time shoppable experiences, building scalable SOPs and execution workflows. Drove creator-led engagement growth, increased sales, and improved behavioral funnel performance across segments and multichannel journeys.

Live Commerce Shoppable Experience Growth Strategy Go To Market (GTM)SOP Development Segmentation CTR Optimization Performance Analytics

Head of Growth & Commerce Operations

Woovly India Pvt. Ltd.

Jun 2020 - Nov 2021 (1 year 5 months)

Led the pivot to lifestyle social commerce by integrating shoppable UGC into the customer journey, increasing click-to-purchase and revenue. Owned the Beauty and Personal Care P&L and managed a $10K monthly growth budget across Shopify, Meta, and app-store optimization to drive growth in organic app installs.

Social Commerce Revenue Growth P L Ownership Shopify App Store Optimization (ASO)Targeted Acquisition Performance Monitoring Budget Management

Head of Growth: Commerce & Creators

Trell Experiences Pvt. Ltd.

Apr 2018 - Jun 2020 (2 years 2 months)

Designed creator activation programs and multilingual growth campaigns to increase app installs and engagement. Launched a referral campaign to reduce CAC and improve retention while managing 800+ creators through acquisition playbooks and performance reporting.

Creator Activations Multilingual Growth Referral Marketing Incentive Programs Retention Marketing Creator Management M&A Playbooks performance reporting

Assistant Manager: Category & CX

Shopguwahati.in Pvt. Ltd.

Oct 2014 - Mar 2016 (1 year 5 months)

Improved product discovery and catalogue accuracy by optimizing assortment and customer journey, increasing conversion and strengthening category margins. Streamlined category operations to reduce errors while maintaining catalogue quality and CX standards.

Category Management Product Discovery Catalogue Management Customer Journey CX