Open to opportunities

Himanshu Makhija

@himanshumakhija

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Growth marketer specializing in ICP-led demand generation and scalable organic revenue systems.

India

Message

What I'm looking for

I seek a role driving measurable pipeline and revenue through ICP-led outbound, SEO-driven organic growth, and repeatable execution systems in a collaborative, growth-focused team.

I am a growth marketer with 5+ years building predictable demand generation and revenue systems across B2B, SaaS, and D2C businesses. I specialize in ICP-led outbound, content-driven inbound funnels, SEO-led growth, and scalable execution frameworks.

I have designed and implemented CRM-led outreach and ICP-driven outbound systems using tools like Apollo and LinkedIn Sales Navigator, generating 350+ qualified MQLs/SQLs and influencing a $1.2M+ revenue pipeline. I also scaled SEO and organic social engines to over 10M annual organic pageviews for multiple niches.

As a head of marketing and operations, I built internal SOPs, automation workflows, and cross-functional delivery systems that improved execution speed, margins, and client retention. I have acted as an embedded growth partner and white-label growth resource for agencies, driving growth for 15+ brands.

I prioritize measurable growth, repeatable processes, and low-dependency on paid acquisition. I enjoy translating strategy into hands-on execution—building landing pages, nurture flows, and content systems that drive consistent pipeline and revenue impact.

Experience

Work history, roles, and key accomplishments

Current

Growth Systems Consultant

Current

Independent / Freelance

Jan 2020 - Present (6 years 1 month)

Designed ICP-driven outbound and CRM-led outreach systems that generated 350+ qualified MQLs/SQLs and built content-led inbound funnels that increased inbound lead flow by 42%, influencing a $1.2M+ revenue pipeline.

Demand Generation Outbound Sales Content Marketing SEO Funnel Optimization Apollo LinkedIn Sales Navigator

Head of Marketing & Operations

HGX Media

Feb 2023 - Dec 2024 (1 year 10 months)

Owned growth strategy and multi-channel demand generation across SEO, LinkedIn and organic social while building SOPs and workflows that improved execution speed, consistency, margins and client retention.

Growth Strategy SEO Content Marketing Organic Social Team Management Funnel Optimization Workflow Automation

Marketing Manager

My Mind School

Jul 2023 - Jan 2024 (6 months)

Designed landing pages, lead capture systems and automated nurture flows and built community engagement and referral loops, supporting a 7-figure revenue growth phase.

Landing Page Optimization Lead Capture Systems Email Nurture Community Growth Referral Loops Shopify Elementor

Content Manager

HGX Media

Feb 2020 - Feb 2023 (3 years)

Scaled SEO-driven content networks to 10M+ annual organic visits by building editorial systems, publishing SOPs and keyword-led content workflows that improved traffic-to-revenue conversion.