shiva rama krishna pabba

Owned search marketing and e-commerce growth across Google Ads, SEO, Chewy Ads, CRO, and analytics for 60+ clients, driving 2X revenue growth for multiple clients while sustaining 3x MER and consistent 3X+ ROAS. Managed a team of 5 and directed monthly budgets up to $250K per client to optimize revenue and margin outcomes.

Directed product roadmap and growth strategy for merchant acquisition, onboarding, retention, and monetization across Nigeria and US markets, acquiring 50K+ merchants in 4 months and scaling GMV 3.5X in 12 months. Launched a Shopify B2B app (5K installs in 6 months) and implemented pricing and rewards programs that raised AOV 25% and engagement 30%.

Advised founders and early-stage teams on GTM, user acquisition, and retention across SaaS, D2C, and B2B, delivering 20–35% revenue uplift within weeks and redesigning onboarding flows that boosted activation and retention ~30%. Executed analytics deployments and built PLG funnels and chatbot qualification systems that multiplied SQLs and cut CAC.

Supervised a 4-member growth team and managed a $100K monthly ad budget, launching 20+ multi-channel campaigns that produced 10M+ impressions, delivered $0.10 CPI in key markets, increased CVR 22%, and doubled ROI across Meta, Google, and Unity Ads. Produced 50+ landing pages and 500 creative tests to sustain performance.

Managed SEO and content operations for an Amazon affiliate site, led a 4-member team and scaled organic traffic to 800K+ monthly visits through optimized listings and content strategy. Improved site visibility and monetization via targeted SEO initiatives.

Completed a Master of Science in Business Analytics with coursework and projects focused on analytics, data-driven decision making, and business intelligence.

Completed a Bachelor of Technology in Electronics and Communications Engineering with foundational studies in electronics, signals, and communication systems.