Open to opportunities

shiva rama krishna pabba

@shivaramakrishnapabb

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Product & growth marketer driving scalable user acquisition, retention, and revenue for SaaS and D2C.

India

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What I'm looking for

I seek growth-focused roles where I can lead product and acquisition strategy, run data-driven experiments, scale channels, and mentor teams in a fast-paced, metrics-driven environment.

I am a product and growth marketer with 9+ years of experience designing and scaling digital products and marketing programs for 50+ businesses worldwide. I blend product roadmaps, no-code engineering, performance marketing, and experimentation to acquire users, improve retention, and optimize funnels, having managed $1M+ monthly ad spend and acquired 50K+ users.

I have led teams and owned P&L, CRO, and analytics across SaaS, e-commerce, and B2B, delivering measurable outcomes—2X revenue growth for clients, 3.5X GMV, 3X+ ROAS on campaigns, and major conversion lifts through product and checkout redesigns. I focus on rapid testing, data-driven decisions, and building repeatable growth systems that scale across markets.

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Experience

Work history, roles, and key accomplishments

Current

Head of Search Marketing

Current

DogConnectors

May 2022 - Present (3 years 6 months)

Owned search marketing and e-commerce growth across Google Ads, SEO, Chewy Ads, CRO, and analytics for 60+ clients, driving 2X revenue growth for multiple clients while sustaining 3x MER and consistent 3X+ ROAS. Managed a team of 5 and directed monthly budgets up to $250K per client to optimize revenue and margin outcomes.

Google Ads SEO Chewy Ads CRO Analytics Team Management MER ROAS Optimization Landing Page Optimization

Head of Growth

PayOnDelivery

Feb 2024 - Apr 2025 (1 year 2 months)

Directed product roadmap and growth strategy for merchant acquisition, onboarding, retention, and monetization across Nigeria and US markets, acquiring 50K+ merchants in 4 months and scaling GMV 3.5X in 12 months. Launched a Shopify B2B app (5K installs in 6 months) and implemented pricing and rewards programs that raised AOV 25% and engagement 30%.

Product Roadmap Merchant Acquiring Onboarding

Growth Consultant

Self-Employed

Jan 2022 - Sep 2023 (1 year 8 months)

Advised founders and early-stage teams on GTM, user acquisition, and retention across SaaS, D2C, and B2B, delivering 20–35% revenue uplift within weeks and redesigning onboarding flows that boosted activation and retention ~30%. Executed analytics deployments and built PLG funnels and chatbot qualification systems that multiplied SQLs and cut CAC.

GTM Strategy Funnel Optimization Product Led Growth

Growth Marketing Manager

Atisfy

Sep 2020 - Dec 2021 (1 year 3 months)

Supervised a 4-member growth team and managed a $100K monthly ad budget, launching 20+ multi-channel campaigns that produced 10M+ impressions, delivered $0.10 CPI in key markets, increased CVR 22%, and doubled ROI across Meta, Google, and Unity Ads. Produced 50+ landing pages and 500 creative tests to sustain performance.

Meta Ads Google Ads CPI Creative Testing

Content Marketing Manager

Reyan Digital

Nov 2017 - Aug 2020 (2 years 9 months)

Managed SEO and content operations for an Amazon affiliate site, led a 4-member team and scaled organic traffic to 800K+ monthly visits through optimized listings and content strategy. Improved site visibility and monetization via targeted SEO initiatives.

SEO Content Strategy Team Management Affiliate Marketing