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Nakul Dhamija

@nakuldhamija

Growth marketing lead at Signzy who improved conversion from 0.36% to 2.19% and grew organic sessions to 8,890 per month.

India

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At Signzy, I owned a ₹2.26 Cr marketing budget and delivered 2.5X blended ROAS through Google and Meta campaigns. I also rebuilt product pages and improved conversion from 0.36% to 2.19%, while growing organic sessions to 8,890 per month.

At Innoterra, I established the marketing function across 14 countries and launched two digital products and four D2C food brands, achieving 108% of the FY23 revenue target. Earlier, I built Shyplite’s brand from the ground up and contributed to the launch of its Cross Border LP-SaaS solution.

Experience

Work history, roles, and key accomplishments

Demand Generation & Growth Marketing Manager

Signzy

Jul 2024 - Feb 2025 (7 months)

Owned a ₹2.26 Cr marketing budget and delivered 2.5X blended ROAS through Google and Meta ads. Rebuilt digital presence, increasing conversion rate from 0.36% to 2.19% and organic sessions from 1,120 to 8,890 per month.

Google Ads Meta Ads CRO GA4 Google Search Console Lifecycle Marketing WhatsApp Mailchimp N8n Influencer Marketing B2B SaaS GTM

Marketing Strategist

Innoterra

Sep 2022 - Jul 2024 (1 year 10 months)

Established and led end-to-end marketing across 14 countries, delivering 25-30% annual growth. Launched two digital products and four D2C food brands, achieving 108% of FY'23 revenue target.

Brand Development Growth Strategy Digital Marketing D2C Product Launch GTM Analytics Team Leadership

Senior Marketing Manager

Shyplite

Jun 2020 - Sep 2022 (2 years 3 months)

Built Shyplite's brand from 0 to 1, developing brand identity and content strategy. Executed integrated digital campaigns and led lifecycle marketing, driving ₹2.73 Cr annual growth.

SEO Content Marketing Paid Media PR Marketing Automation Lifecycle Marketing Product Marketing Team Management

Assistant Manager Content Marketing

EazyDiner

Jun 2018 - Jun 2020 (2 years)

Led content strategy across editorial, SEO, social media, and influencer marketing, achieving a 38% increase in bookings. Scaled organic traffic and managed partnerships with 102+ hotels and restaurants.

Content Strategy SEO Social Media Influencer Marketing Brand storytelling Partnerships Digital Advertising