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Astha Deshwal

@asthadeshwal

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Performance-driven marketing leader specializing in growth, full-funnel acquisition, and GTM strategy.

India

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What I'm looking for

I seek a growth-focused marketing role where I can lead full-funnel performance campaigns, build scalable GTM playbooks, and drive measurable revenue and user growth in a collaborative, data-driven team.

I am a results-oriented marketing leader with experience scaling full-funnel acquisition and omnichannel GTM strategies across consumer brands. I have driven multi-crore revenue through optimized Meta and Google Ads, hyperlocal activation, partnership development, and data-driven experimentation, while building dashboards and attribution models to accelerate KPI visibility.

I combine a PGDM with hands-on experience in retail and trade activations, loyalty programs, and product launches, delivering measurable improvements in CAC, conversion rates, and user growth. I lead cross-functional teams, design scalable playbooks for new store and category launches, and prioritize high-intent funnels and performance optimization to drive sustainable brand growth.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

Freshly

Apr 2025 - Nov 2025 (7 months)

Led full-funnel Meta & Google Ads generating ₹3 Cr revenue with ROAS 2.5 and 2–3× monthly user growth; scaled hyperlocal marketing across Noida & Gurgaon, boosting brand visibility 60% and delivering 85,000+ leads and 35,000+ installs.

Performance Marketing Google Ads Meta Ads ROAS A B Testing Dashboarding

Business Manager

Cutis Skin Solution

Dec 2023 - Mar 2025 (1 year 3 months)

Led omnichannel marketing delivering ₹8 Cr+ revenue and built 100+ premium salon/retail partnerships, driving 42% AOV growth and 28% QoQ sales uplift while reducing CPL by 25% through ad optimization.

Google Ads Meta Ads Partnership Development CRM Retargeting Influencer Marketing

Management Trainee

Hindustan Coca-Cola Beverages

Jul 2023 - Nov 2023 (4 months)

Improved loyalty program adoption by 15% via segmentation and incentives and boosted outlet revenue in Karnataka by 30% YoY through trade activations and strategic sales execution.

Trade Activations Loyalty Programs Market Research Data Analysis

Summer Sales Intern

Mondeléz International

Apr 2022 - Jun 2022 (2 months)

Spearheaded launch of an eB2B easy-ordering app across four regions onboarding 8,000+ retailers and developed a scalability roadmap to reach 1M+ retailers.

Project Management Scalability

Education

Degrees, certifications, and relevant coursework

XLRI - Xavier School of Management

Postgraduate Diploma in Management, Business Management

2021 - 2023

Activities and societies: Treasurer, SIGMA-Oikos; President, ISPOR Manipal Chapter; Business Development Executive, AIESEC

Postgraduate Diploma in Management with double specialization in Marketing and Strategy, awarded on a merit-based scholarship and completed from 2021 to 2023.

Manipal College of Pharmaceutical Sciences

Bachelor of Pharmacy, Pharmacy

2017 - 2021

Activities and societies: President, ISPOR Manipal Chapter; Professional certificates in Google Digital Marketing & E-commerce and IIT Madras Mutual Funds Certification

Bachelor of Pharmacy degree completed from 2017 to 2021 with All India Rank 73 among 60,000 students.