Open to opportunities

Tuhin Ghosh

@tuhinghosh1

Message

I grow brands through performance marketing, GTM strategy, and compelling storytelling.

India

Message

What I'm looking for

I'm looking to grow brands through data-led performance marketing, compelling storytelling, funnel optimisation, and go-to-market strategy, partnering across teams to build profitable products and lasting customer relationships.

At IIT Kanpur's SIIC, I lead digital brand, website, fundraising, and strategic communications that translate research and innovation into partnerships and funding opportunities. Previously at ISDM, I helped deliver 45% growth in programme enrolments, reduced CAC by 20%, and increased audience engagement by 422% through full-funnel campaigns and a full institutional rebrand.

I've spent 7+ years connecting brand storytelling with measurable growth across education, social impact, government, and corporate sectors. From Google, Meta, and LinkedIn campaigns to CRM automation, analytics dashboards, product launches, and national events, I build the narratives and systems that help organisations scale profitability and lasting customer relationships.

Experience

Work history, roles, and key accomplishments

Current

Project Executive Officer

Current

IIT Kanpur

Jul 2026 - Present (1 month)

Drive strategic communications and fundraising initiatives, develop partnership proposals and investment decks, and lead digital brand strategy and website optimization for the Interface Office.

Strategic Communications Fundraising Partnership Development Digital Strategy Content Development Community Engagement Website Strategy Information Architecture Thought Leadership

Senior Associate – Marketing

Indian School of Development Management

Mar 2022 - Jul 2026 (4 years 4 months)

Planned and managed full-funnel paid campaigns across Google Ads, Meta, and LinkedIn, delivering 45% growth in program enrolments while cutting CAC by 20%. Led rebranding, content campaigns, and marketing operations.

Google Ads Meta Ads LinkedIn Ads SEO SEM Retargeting A B Testing Attribution Lead Generation CRM Meritto Zoho Campaigns Brand Narrative Content Strategy Event Marketing GA4 Excel Team Leadership Agency Management

Assistant Manager – Outreach

Dr. Reddy's Foundation

Mar 2021 - Feb 2022 (11 months)

Ran 18+ performance campaigns on Google and Meta, generating 3,000+ qualified leads nationally. Designed behaviour change communication campaigns and trained 180+ field associates.

Google Ads Meta Ads Performance Marketing Behaviour Change Communication Campaign Management Lead Generation Training Reporting Data Quality Attribution

Project Anchor and Performance Marketer

Storytellers

Jul 2020 - Mar 2021 (8 months)

Developed and executed SEO, SEM, and content strategies to improve client search visibility and brand positioning. Wrote scripts and co-created digital films and brand campaigns.

SEO SEM Content Strategy Script Writing Brand Campaigns Market Analysis Client Engagement

Business Manager – Brand & GTM

Shoolini University

Jun 2018 - Feb 2019 (8 months)

Led branding and go-to-market strategy for 10+ product launches, growing digital visibility and brand engagement. Executed Meta and LinkedIn ad campaigns that increased footfall by 7% and sales by 19%.

Brand Strategy Go To Market Meta Ads LinkedIn Ads Digital Marketing Digital Promotions Sales Growth

Education

Degrees, certifications, and relevant coursework

Indian School of Development Management

Post Graduate Programme, Development Leadership

2019 - 2020

Post Graduate Programme in Development Leadership with focus on Marketing Management, Behaviour Change Communication, Design Thinking, and Digital Marketing.

Shoolini University

Bachelor of Technology, Food Technology

2014 - 2018

Activities and societies: Placement Coordinator, Best Speaker Award, NABARD Published Research, Organised & Managed the 1st University Fest (2,000+ attendees)

B.Tech in Food Technology. Served as Placement Coordinator, received Best Speaker Award, and organized the first university fest with over 2,000 attendees.