Open to opportunities

Nahla Sheta

@nahlasheta

Message

I’m a commercial marketing leader driving growth in power and data centers.

Egypt

Message

What I'm looking for

I’m looking to lead commercial marketing and business development for power and data-center solutions—driving demand generation, pipeline acceleration, and consultant-led wins with measurable ROI, clear KPIs, and cross-functional execution.

I’m a dynamic commercial, marketing, and business development leader with 12+ years of experience across power systems, electrical infrastructure, industrial solutions, and data center sectors. I focus on turning technical–commercial expertise into measurable revenue growth.

In my current role as Marketing Manager at El Sewedy Industries, I develop and execute integrated marketing and business strategies that contribute to double-digit revenue growth. I’ve led demand generation and pipeline development, increasing Marketing Qualified Leads (MQLs) by 35% YoY, while improving conversion through consultant-aligned positioning.

I’m experienced in go-to-market execution, B2B industrial marketing, presales leadership, strategic account management, and closing complex technical deals. I’ve supported multi-million EGP projects and helped reduce the sales cycle duration by 20% through close collaboration across sales, engineering, presales, manufacturing, and R&D.

Across previous presales and account roles, I delivered end-to-end power and data center solutions for Tier I–IV environments, prepared technical and commercial submissions, and negotiated contracts. I’ve managed mega projects valued EGP 5M–500M, strengthening stakeholder engagement and improving specification success and win probability.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

El Sewedy Industries (Egytray)

May 2024 - Present (1 year 11 months)

Developed and executed integrated marketing and business strategies, driving double-digit revenue growth across industrial and power portfolios. Led demand generation and pipeline development, increasing Marketing Qualified Leads (MQLs) by 35% YoY and reducing sales cycle duration by 20%.

Go To Market Strategy Demand Generation Technical Marketing Budget Management

Site Supervision Project Coordinator

Precision Consulting Engineering (PCE)

May 2023 - Apr 2024 (11 months)

Coordinated project budgets, schedules, scope, and execution plans in line with contractual requirements. Managed procurement, invoices, and document reviews to ensure compliance and support cost and timeline control.

Project Coordination Document Review Compliance Management Progress Monitoring

Strategic Account Manager

MPS Egypt (ITG Group)

Mar 2022 - May 2023 (1 year 2 months)

Managed high-value strategic accounts in data center and infrastructure sectors. Led presales solution architecture for Tier I–IV data centers and closed complex technical deals through technical proposals and contract negotiations.

Strategic Account Management Presales Solution Architecture Data Center Solutions technical proposals Contract Negotiation Stakeholder Management Commercial Submissions

Presales Consultant

MPS Egypt (ITG Group)

Dec 2020 - Mar 2022 (1 year 3 months)

Delivered end-to-end power and data center solutions for industrial and infrastructure projects. Produced technical offers and material submittals, and supported sales with solution positioning and technical documentation aligned to project schedules.

Data Center Solutions Technical Documentation

Key Account Manager

Wadi Degla Trading & Engineering Projects (EGYPRO)

Jul 2020 - Oct 2020 (3 months)

Managed strategic key accounts across construction and infrastructure portfolios. Prepared technical submissions and execution detailing, and negotiated commercial agreements to support delivery success.

Key Account Management Construction & Infrastructure Solutions Project Scheduling Commercial Negotiation

Senior Sales Engineer

Egytrafo Group for Electrical Industries

Jul 2019 - Jul 2020 (1 year)

Led major infrastructure and construction projects in the electrical power sector. Supported revenue growth by increasing market share from 3% to 5% through project execution oversight and stakeholder coordination.

Sales Engineering Electrical Power Systems Construction Execution Infrastructure Projects Market Share Growth Commercial Support

Technical Support & Sales Engineer

United Smart Pharma (Pharmaceutical Equipment)

Sep 2013 - Jul 2019 (5 years 10 months)

Provided technical and sales support for pharmaceutical equipment projects, including execution drawings, material submittals, and technical documentation. Supported contract negotiation and post-sales activities to ensure delivery alignment with schedules.

Technical Sales Support Technical Documentation Scheduling Contract Negotiation Post sales Support Project Delivery

Education

Degrees, certifications, and relevant coursework

Ain Shams University

Bachelor of Science, Electrical Power & Machines Engineering

Grade: Excellent (Graduation project)

B.Sc. in Electrical Power & Machines Engineering at Ain Shams University. Graduation project: Harmonics Detection Device in Power Systems (Excellent).