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Eslam Azab

@eslamazab

Marketing and Branding Manager at Bosch Egypt Power Tools, shaping user marketing plans and digital campaigns.

At Bosch Egypt power Tools Division, I design and implement user marketing plans and drive digital and marketing strategy in alignment with local and regional teams. My work includes campaign design, user activations, and managing touchpoints across the user journey.

As Retail Marketing Manager at Bosch Egypt power Tools Division, I handled Egypt’s retail and user marketing, including pricing operations, product planning, events, market intelligence, and online and offline promotional activities. I also connected the Egyptian market with the central African marketing department to help align campaigns with local needs.

Earlier, I worked in business development at Bosch Middle East, managed sales at MILWAUKEE POWER TOOLS EGYPT, and held Sales Engineer roles at Hilti, EGYPT. At Hilti, I contributed to customer-area restructuring that increased sales by 150% of the set target, and provided technical support for engineering products in key projects.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager & Branding Manager

Current

Bosch Egypt Power Tools Division

Jan 2022 - Present (4 years 10 months)

Responsible for user marketing plan design and implementation, defining and driving digital and marketing strategy for the CSO, setting up annual user marketing calendar and communication budgets, and managing campaign design and implementation.

Marketing Strategy Digital Marketing Campaign Management OKRs Content Management YouTube Instagram LinkedIn Brand Visibility 360° Brand Campaigns

Retail Marketing Manager

Bosch Egypt Power Tools Division

Oct 2018 - Dec 2021 (3 years 2 months)

Responsible for Egypt's retail and user marketing, including pricing operations, product planning, events, market intelligence, and promotional activities. Liaison between the Egyptian market and central African marketing unit.

Retail Marketing Pricing Product Planning Event Management Market Intelligence Promotional Activities Digital Marketing Offline Marketing

Business Development Manager

Bosch Middle East

Mar 2016 - Sep 2018 (2 years 6 months)

Developed and pursued long-term growth objectives and plans, managed distributor activity, developed strategic growth and marketing plans, and implemented aftermarket strategy and policy.

Business Development Strategic Planning Distributor Management Market Analysis After Sales Strategy Reporting

Sales Manager

Milwaukee Power Tools Egypt

Jun 2012 - Dec 2015 (3 years 6 months)

Developed sales strategies and set targets to increase revenues and maximize business opportunities. Expanded customer base and managed and trained a team of 5 outdoor sales representatives.

Sales Strategy Team Management Training Customer Relationship Management Revenue Growth

Sales Engineer – Key Account Division

Hilti

Jan 2010 - May 2012 (2 years 4 months)

Developed high-level long-term relationships with decision makers in construction companies and key projects. Demonstrated HILTI products and provided technical specification and support for engineering products in key projects.

Key Account Management Technical Support Product Demonstrations Spécification Construction

Sales Engineer – Customer Development Division

Hilti

Feb 2006 - Dec 2009 (3 years 10 months)

Restructured non-growth areas of customers, increasing sales by 150% of set target. Promoted client care strategy and developed a comprehensive customer database profile.

Sales Customer Development Client Care Database Management