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@janengugi
Accomplished Marketing and Business Growth Specialist with 10+ years experience.
I am an accomplished Marketing and Business Growth Specialist with over 10 years of experience in driving innovative strategies and spearheading brand transformation. My career has been marked by a commitment to delivering measurable growth through strategic marketing initiatives and establishing impactful partnerships across the insurance and corporate sectors. I have a proven track record of enhancing brand visibility and optimizing alternative distribution channels to drive revenue growth and customer retention.
Throughout my career, I have successfully led cross-functional teams and fostered a customer-centric culture to achieve organizational objectives. My visionary leadership has resulted in award-winning marketing campaigns, positioning companies as industry leaders. I am adept at leveraging data-driven insights to align marketing efforts with organizational goals, manage budgets efficiently, and implement innovative solutions that boost market relevance and operational efficiency.
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Work history, roles, and key accomplishments
Kenya Orient Insurance Limited
Sep 2022 - Present (3 years 2 months)
Increased brand visibility and enhanced Kenya Orient's brand identity in key markets, driving customer acquisition and loyalty through outstanding marketing strategies. Spearheaded the acquisition and retention of alternative distribution partners, achieving an increase in revenue through strategic partnerships. Reduced cost while maintaining high-impact campaigns that exceeded ROI targets by lead
Graceful Youth Recovery Centre
Jul 2022 - Present (3 years 4 months)
Crafted and implemented targeted marketing strategies, resulting in a 50% rise in program enrollment. Boosted brand visibility with a 200% growth in social media reach and a 35% increase in donor contributions. Secured national media exposure to amplify awareness of youth recovery initiatives.
Hopewell Counseling
May 2021 - Present (4 years 6 months)
Built and maintained relationships with 20+ key stakeholders, contributing to a 30% increase in funding for mental health initiatives. Led outreach programs that engaged 500+ individuals, boosting mental health awareness and community involvement. Organized over 10 community events, increasing participation by 40% through efficient planning and execution.
Queen Esther Ministries
Jan 2021 - Present (4 years 10 months)
Mobilized resources benefiting 500+ individuals through business training and support. Developed donor strategies that increased contributions by 40%. Led over 15 fundraising campaigns, growing financial support by 30%.
Lifecare International Insurance Brokers
Apr 2022 - Present (3 years 7 months)
Drove $1M+ in annual commission revenue and achieved a 250% increase in affiliate revenue within three months by spearheading the management of the affiliate shopping portal. Launched the highest-performing campaign with a 25% open rate and $10k in daily sales, reversing merchant attrition and declining affiliate revenue through innovative email strategies and monthly Flash Sale campaigns. Oversaw
Madison Group Company Limited
Jan 2014 - Present (11 years 10 months)
Drove business development objectives by developing and implementing integrated, multi-channel marketing strategies that enhanced brand awareness, nurtured leads, and increased site traffic by 15% year-over-year. Leveraged the brand’s unique positioning, delivering valuable advice on industry trends to customers and prospects, and strengthening the agency’s market presence through thought leadersh
Madison Insurance Company Ltd
May 2013 - Present (12 years 6 months)
Streamlined communication across cross-functional teams by developing detailed reports and spreadsheets, ensuring alignment and clarity in project objectives and deliverables. Optimized time management and resource allocation for improved operational efficiency by scheduling and assigning appointments to office staff. Fostered collaboration and ensured seamless execution of company-wide initiative
Madison Insurance Company Ltd
Mar 2011 - Present (14 years 8 months)
Streamlined communication across cross-functional teams by developing detailed reports and spreadsheets, ensuring alignment and clarity in project objectives and deliverables. Scheduled and assigned appointments to office staff, optimizing time management and resource allocation for improved operational efficiency. Acted as a key liaison between departments, fostering collaboration and ensuring se
Space and Style Ltd
Mar 2009 - Present (16 years 8 months)
Enhanced operational efficiency by redesigning office procedures, implementing modern filing systems, and improving correspondence tracking which increased staff productivity. Reduced onboarding time and improved staff retention rates by strengthening team performance by advising counseling, and training employees. Decreased operational costs through establishing robust inventory control systems,
Space and Style Limited
Apr 2007 - Present (18 years 7 months)
Supported daily office operations and administrative tasks. Managed schedules and maintained records.
Alliance Hotels & Resorts
Aug 2004 - Present (21 years 3 months)
Provided excellent customer service and resolved client inquiries. Managed bookings and ensured guest satisfaction.
Makini Group of Schools
May 2001 - Present (24 years 6 months)
Assisted with administrative duties and supported school operations. Maintained student records and managed communications.
Degrees, certifications, and relevant coursework
Bachelor, Business Studies & Administration
Pursued a Bachelor's degree in Business Studies & Administration. Developed a comprehensive understanding of business operations, management principles, and administrative practices.
Diploma, Communication, Advertising & Marketing
Completed a Diploma in Communication, Advertising & Marketing. Gained foundational knowledge in strategic communication, advertising principles, and marketing techniques.
Advanced Diploma, Travel, Tourism & Hospitality Management
Obtained an Advanced Diploma in Travel, Tourism & Hospitality Management. Focused on key aspects of the tourism and hospitality industry, including operational management and service delivery.
Advanced Certificate, Marketing
Earned an Advanced Certificate in Marketing. Studied advanced marketing concepts and strategies, enhancing skills in market analysis and campaign development.
Advanced Diploma, Business Administration
Completed an Advanced Diploma in Business Administration. Gained expertise in core business functions, organizational management, and administrative processes.
Software and tools used professionally
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