Murilo Galante

At InPulso, we help e-commerce brands scale their revenue through high-performing Shopify stores and ROI-driven paid media strategies.

With over a decade of experience in digital marketing — from large players like Dafiti, Iguana Sports, and Dinda to niche and emerging brands — I bring both strategic vision and hands-on execution.

Our work covers the full e-commerce growth cycle:
• Shopify store

Acted as a strategic growth partner since 2020, playing a key role in the brand’s e-commerce expansion and operational structuring.

Led the migration from WooCommerce to Shopify, working closely with the internal team to ensure scalability, performance, and operational stability.

Owned the Performance Marketing strategy (Meta Ads, Google Ads) and CRM, with a strong focus on sustainable growth, L

Worked as Online Marketing Manager at Braveman Leather Goods.

Co-founder and General Manager of a premium Japanese cuisine delivery brand, responsible for strategy, operations, and end-to-end growth.

Launched and scaled 3 operational units in São Paulo in under 2 years.

Built the business from the ground up, including business model, pricing strategy, marketing, and operational processes.

Led end-to-end marketing execution, from menu photography and visua

Responsible for e-mail marketing & push notifications and Facebook Ads Optimization

Partners/Platforms I've worked with:

-One Signal
-Active Campaign
-Facebook Ads

Implemented automations of:
- abandoned carts
- cross-selling

Responsible for communicating opportunities to our user base through E-mail, SMS and Push Notification.

Partners/platforms that I've worked with:
- Oracle Responsys
- Urban Airship
- Return Path
- Maio Marketing
- Firebase
- Zenvia

Also supervised the tasks:
- warm up new IP
- migration to new Android and iOS app, making sure our full audience was maintained


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Dinda is a flash sale e-comme

- Responsible for managing Facebook Ads, Google Ads and Retargeting Partners - most used metrics CPA / ROI
Daily tasks: Bring better ROI and CPA through our channels / Follow up with agencies

- Mail List segmentation

- E-commerce management

- Helped to implement Dito, our new CRM Plataform

- Helped to build Iguana's new sportsware online shop (Project/Product Management)

Platforms I've been

Founder of Distintos, a fashion e-commerce brand focused on niche audiences.

• Built the brand from the ground up, developing the online store, product strategy, and customer acquisition channels.
• Managed end-to-end e-commerce operations — from paid media campaigns and CRM to logistics and partnerships with 30+ suppliers.
• Increased online sales month-over-month, reaching a loyal customer base

Managed and created videos for Dafiti

- Bringing higher Convertion Rates for landing pages with videos

In charge of Online Marketing channels at FiveBlu, such as: SEM, Facebook Ads, Comparison Shopping, Retargeting and Affiliates. Most used metrics - CPA / CIR / CAC / CLV

Also involved in projects of A/B testing and Videos.

FiveBlu is a brand that belongs to Dafiti's Group of companies. It's a fast fashion brand, serving men and women, with accessories, clothing and shoes.

Once hired, coordinated the team of Facebook Advertising, repeating the previous functions, plus: Fan Aquisitions(Sponsored Stories/Page Post ads) and Dafiti LATAM expansion(Argentina, Mexico, Chile and Colombia). At last, my final experiences were to test new forms of Facebook’s advertising, such as, Log Out Experience, Custom Audience, FBX, News Feed Ads and Ads for mobile.

- Made the Facebook

As an intern, I’ve had the challenge to bring sales through Facebook Ads - creating and optimising campaigns

Berea, OH

Berea, OH