Fernando Bernardo

Developed technical and content SEO strategies focused on performance optimization, page loading, and organic ranking. Planned and produced SEO-aligned content, including keyword analysis and strategic topics, and created dashboards and performance reports with KPI analysis.

Developed and implemented integrated Paid Media and Social Media strategies aligned with Branding and Communication to increase engagement and strengthen digital presence on Instagram and TikTok. Created action plans for organic and paid follower growth, focusing on audience nurturing and brand perception.

Responsible for analyzing site loading and performance, reducing overall load time. Optimized Google Tag Manager and Google Analytics 4 implementation, created dashboards, reports, and automations, and developed predictive models and projections to support decision-making.

Coordinated and integrated vital sectors for company growth including BI, CRM, SEO, Content, Paid Media, and E-commerce. Trained and aligned marketing, commercial, product, and PR teams, centralized indicators, and provided strategic support across multiple areas. Redefined processes, set annual goals and KPIs, and produced dashboards and reports for the executive board.

Led the area, defining directions and projects for the new sector, consolidating its presence within the Growth directorate. Provided regular consultative interactions with the Director of Growth, Vice President, and President, and participated actively in the rebranding process of Glambox to Glam.

Conducted the internalization of the performance and Paid Media sector, previously outsourced, resulting in operational centralization and quantifiable optimization. Selected and recruited key specialists, and introduced the Business Intelligence department, initially for performance and later for CRM.

Conducted SEO audits and technical reports on best practices for major search engines, market analysis, and commercial intelligence. Analyzed opportunities within the Paid Media team, prioritized and planned areas, suggested blog topics, and reviewed pages with the content team.

Served potential clients such as Vivara and Polishop, creating a standard for advisory models in Content and Media, as well as commercial intelligence analyses. Achieved a 15% revenue increase for Polishop.

Created, managed, and optimized campaigns on Google Ads, Bing Ads, Instagram, and Facebook Ads, specializing in lead generation. Developed new strategies, created media plans, reports, and predictive projections, and supported product and brand building.

Managed two fronts for client Natura, administering BRL 1.5MM/month and Finanzero with BRL 800K. Through analytical vision, achieved a 15% reduction in operational cost while maintaining results.

Pursuing a degree in Data Science with expected completion in December 2025.

Pursuing a degree in Production Engineering with expected completion in January 2030.

Completed an MBA in Team Management and Marketing in May 2025.

Completed a Technologist degree in Marketing in 2022.

Completed a Bachelor's degree in Physics in 2019.