Tiago Kasa

Senior Growth IC partnering across Product, Engineering, Marketing, Creative, and Data. Prioritized acquisition, onboarding, activation, conversion, and retention opportunities across WooPayments, Woo Express, and Woo Marketplace. Built experimentation and measurement frameworks, analytics reporting, and AI-assisted SEO/GEO and Growth Operations workflows.

Built and led a six-person CRO team at Shapermint, overseeing 500+ experiments. Combined customer research, prioritization, hands-on VWO testing, QA, and analysis across landing pages, sizing, checkout, and CartHook upsells. Evaluated conversion, revenue per visitor, AOV, and profitability guardrails. Presented a case study at GrowthHackers Conference 2021.

Led CRM, lifecycle marketing, and conversion optimization for an online wine retailer. Managed email, app/web push, segmentation, personalization, and marketing automation to strengthen customer engagement, retention, repeat purchases, lifetime value, and revenue.

Managed paid acquisition and performance media for Nike Brazil e-commerce across search, social, Shopping, retargeting, and affiliates. Coordinated agencies, internal teams, and international partners on campaign planning, execution, measurement, and optimization to support traffic, media efficiency, and online sales.

Spent this period living and studying in the San Francisco Bay Area, where I completed professional courses at Stanford Continuing Studies and attended entrepreneurship and growth marketing events in Silicon Valley.

Focused on developing knowledge in digital marketing strategy, customer acquisition, conversion optimization, retention, and marketing analytics.

Coordinated e-commerce growth across paid and organic acquisition, CRO, CRM, personalization, and analytics. Managed channels including search, paid social, retargeting, affiliates, and email, while coordinating agencies, marketing technology vendors, and platform initiatives.

Structured and led the digital marketing function, defining brand positioning, team responsibilities, projects, and goals. Developed acquisition, website conversion, lead generation, content, and measurement processes across SEO, paid search, paid social, and CRO to support B2B demand generation.

Provided freelance digital marketing services, including marketing campaigns, brand development, CMS management, web analytics, UX and interface design, and conversion rate optimization.

Coordinated the marketing department, leading brand and communications, traffic growth, websites and the SPEDNews blog and social network, web analytics, email marketing, and website and web application interfaces. Responsible for strategic planning, Salesforce CRM, inbound and outbound marketing, and support for the sales and product teams.

Led the marketing team and department, covering strategic planning, branding, communications, marketing campaigns, and event organization.

Digital and graphic design, including UX and interface design.

Developed e-learning content (Moodle and Flash), email marketing, banners, hotsites, and print materials such as brochures and catalogs.

Jun 2026

Marketing measurement and attribution: evaluating the effectiveness of marketing efforts as machine learning and AI reshape how performance is measured.

Program on growth strategy built on case studies from leading tech companies. Covered acquisition, retention, user psychology, and habit formation.

Data-driven pricing strategy focused on customer economic value. Covered regression analysis, survey techniques, and conjoint analysis, along with the limitations of historical data in pricing decisions.

Digital marketing measurement and analytics applied to real-world marketing problems. Covered attribution modeling, A/B and multivariate testing, predictive modeling, ROI optimization, and applications of AI and machine learning in marketing analytics.

Jun 2020

Course on growth hacking and data-driven experimentation. Covered customer-centric thinking, growth sprints, and the processes, tools, and tactics used for rapid experimentation.

Oct 2017

Grade: Not applicable

Activities and societies: Professional continuing education.

Completed in-person, non-degree courses through Stanford Continuing Studies while living in the San Francisco Bay Area in 2016. Topics included mobile strategy, startups, branding, and using data for business insight.

Aug 2016

Aug 2016

Aug 2016

Dec 2015

Professional postgraduate specialization (lato sensu) in Marketing at ESPM, offered under the program name "Master em Marketing", with an emphasis on strategic and applied marketing management.

Grade: Not provided

Activities and societies: Interdisciplinary studies in technology, design, and digital media.

Bachelor’s degree in Technology and Digital Media, with a focus on Interface Design and Usability. Interdisciplinary studies covering design, technology, programming, communication, and digital media.