Open to opportunities

Miriam Shivachi

@miriamshivachi

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Experienced sales and marketing specialist with a proven track record.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters growth, innovation, and collaboration.

I am an experienced sales and marketing specialist with over 12 years of proven success in driving sales growth across various industries, including e-commerce, media, hospitality, and FMCG. My expertise lies in formulating effective marketing strategies and collaborating with key stakeholders to prioritize growth initiatives. I am currently seeking to leverage my extensive experience to enhance the sales and marketing efforts of a forward-thinking organization.

Throughout my career, I have consistently achieved high sales targets and have been recognized for my ability to develop and maintain strong business relationships. At Shopzetu LTD, I led cross-functional teams to optimize e-commerce operations, significantly increasing conversion rates and customer satisfaction. My freelance work as a marketing consultant has allowed me to help clients across diverse sectors achieve an average revenue increase of 25% through tailored marketing strategies.

I am passionate about mentoring and developing teams, having managed and guided numerous employees to enhance their productivity and professional growth. My commitment to continuous improvement and innovative problem-solving has driven my success in various roles, and I am eager to bring this dedication to a new opportunity.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth and Strategy

Current

Shopzetu LTD

Jan 2024 - Present (1 year 7 months)

Collaborated with key stakeholders to define and prioritize growth initiatives, including product development, market expansion, and customer acquisition strategies. Managed e-commerce operations, including website development, product catalog management, order fulfillment, and customer service.

Strategic Partnerships Growth Strategy Team Leadership Performance Marketing Website Optimization Data Analysis Vendor Management Cross Functional Team Leadership Customer Acquisition

Current

Freelance Marketing Consultant

Current

Slade Marketing Consultants

Feb 2023 - Present (2 years 6 months)

Worked with a diverse portfolio of clients, including startups, SMEs, and established corporations, to develop and implement business developments and marketing strategies. Developed and implemented tailored marketing strategies for clients across industries, resulting in an average client revenue increase of 25%.

Marketing Strategy Business Development Digital Marketing SEO SEM Content Marketing Email Marketing Client Relationship Management Training Development

Digital Marketing Specialist

Zebek Ltd

Nov 2021 - Feb 2023 (1 year 3 months)

Managed content creation, photography, videography, and social media accounts for Zebek and its projects across multiple countries. Designed and executed social media strategy for destination marketing for Discover Gabon, including managing their social media accounts.

Digital Marketing Social Media Management Content Creation Photography Videography Social Media Strategy ROI Optimization Destination Marketing Project Management

Business Development Manager, Africa and USA

Smart Chem Hygiene

Dec 2020 - Dec 2022 (2 years)

Achieved a 35% increase in revenue by sourcing and developing 13 new markets in Africa and the USA. Increased online reach and sales for the Oud Luxury Collection Brand by 15% through partnerships with online marketplaces.

Business Development Market Expansion Sales Forecasting Online Marketplaces Export Portfolio Management Revenue Strategic Partnerships International Sales

Sales Executive

Atlantis the Palm Resorts

Feb 2015 - Jul 2020 (5 years 5 months)

Developed and implemented sales plans to expand the B2B and B2C customer base, leading to a steady 20% annual revenue increase. Monitored the progress of eighteen accounts and consistently achieved top sales agent recognition.

Sales Planning B2B Sales B2C Sales Customer Retention Account Management Upselling Revenue Sales Reporting Customer Service

Team Lead

Picsolve International

Mar 2014 - Jan 2015 (10 months)

Successfully managed a team of 20 photography staff, overseeing daily operations and scheduling duties. Developed the photography standard operating procedures handbook, which increased photo accuracy and time management skills.

Team Leadership Operations Management Staff Training Photography Standard Operating Procedures Target Setting Performance Management Learning Development Scheduling Quality Control

Professional Photographer/ Retail Assistant

Picsolve International

Jan 2012 - Mar 2014 (2 years 2 months)

Ensured customer expectations were met by providing unique and fun experiences at Dolphin Bay Atlantis the Palm. Oversaw all aspects of post-production, photo, and video editing, and up-sold photography products to meet daily targets.

Customer Service Photography Video Editing Post production Upselling Retail Sales Customer Retention Photo Editing Sales Targets Customer Experience

Education

Degrees, certifications, and relevant coursework

Middlesex University

M.A Marketing Communication, Marketing Communication

2015 - 2017

Focused on advanced marketing communication strategies and their application in various industries. Gained expertise in developing comprehensive marketing plans and understanding consumer behavior.

Kenyatta University

B.A. Business Administration & Sociology, Business Administration & Sociology

2004 - 2009

Studied the fundamentals of business administration and sociological principles. Developed a strong understanding of organizational management, market dynamics, and social structures.