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platinum_nightlife 254

@platinum_nightlife25

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Digital sales and marketing specialist driving measurable brand growth.

Kenya

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What I'm looking for

I seek a role where I can lead digital campaigns, optimize paid and organic channels, mentor teams, and use data-driven strategies to grow brand awareness and revenue in a collaborative, growth-focused company.

I am a results-driven digital sales and marketing specialist with over 8 years of hands-on experience creating and executing campaigns that grow brands, engage audiences, and drive customer acquisition across tech, retail, fashion, hospitality, and real estate sectors.

I build and optimize paid and organic strategies using Meta Ads Manager, Google Ads, Google Analytics, email marketing and social management tools, and I lead content creation—from short-form video to long-form web copy—while applying data-driven insights to improve ROI.

As a collaborative leader and creative problem-solver, I have managed teams and partnerships, scaled influencer and affiliate programs, and implemented sales conversion tactics including WhatsApp and SMS marketing to convert digital leads into revenue.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketer

Current

Self Employed

Jan 2023 - Present (2 years 8 months)

Designed and implemented social media strategies across Instagram, Facebook, Twitter and TikTok, increasing client engagement through targeted campaigns and influencer outreach. Managed content calendars, analytics reporting and post optimization to improve ROI.

Social Media Strategy Meta Business Suite Analytics Influencer Marketing Canva Buffer Campaign Optimization

Digital Marketer

Coolberg Kenya

Jan 2022 - Dec 2022 (11 months)

Executed digital campaigns promoting non-alcoholic beverages and developed email marketing using Mailchimp, collaborating with sales to convert leads via WhatsApp Business and Instagram DMs. Improved lead-to-conversion workflows through targeted messaging.

Google Ads Mailchimp Instagram Ads Campaign Management Lead Conversion Email Marketing

Marketing Manager

Iko Deal Kenya

Jan 2021 - Jan 2022 (1 year)

Led digital and offline marketing campaigns and managed a 5-person team, created landing pages and managed Google Ads and Facebook Ads to drive customer acquisition. Launched affiliate partnerships to expand brand reach.

Team Leadership Google Ads Landing Pages Affiliate Marketing Campaign Planning Budgeting Performance Analytics

Marketing Manager

Card Group East Africa

Jan 2019 - Jan 2021 (2 years)

Oversaw marketing operations with focus on brand partnerships and digital promotions, grew social media followings and launched loyalty campaigns to boost sales. Conducted competitor analysis to inform sales strategies.

Brand Partnerships Social Media Growth Loyalty Programs Competitor Analysis Stakeholder Management

Events & Clubs Marketer

Various Entertainment Joints

Jan 2017 - Jan 2019 (2 years)

Promoted events via Instagram stories and live content, generating buzz and achieving regular sold-out themed events through targeted influencer and promotional campaigns.

Event Promotion Influencer Marketing Instagram Ticket Sales Content Creation

Digital Content Creator

Diamond Property Merchants

Jan 2017 - Dec 2017 (11 months)

Produced promotional videos and virtual property tours to generate leads and support real estate sales efforts through engaging digital content.

Video Production Real Estate Marketing Content Creation Lead Generation

Digital Influencer

Trippy Go Tours

Jan 2017 - Dec 2017 (11 months)

Promoted travel packages through storytelling and influencer campaigns that increased bookings via engaging social media content and targeted promotions.

Storytelling

Online Brand Ambassador

Anthony Fashion House

Dec 2015 - Nov 2017 (1 year 11 months)

Promoted fashion lines and lifestyle content online, developing digital campaigns aligned with editorial themes to drive brand awareness and engagement.

Campaigns Content Alignment Influencer Collaboration