I've managed Google Ads, Meta Ads, SEO, CRM automation, and AI-powered campaign auditing for Freight Brokers Course/Find Freight Loads, improving performance through bid optimization, audience testing, lead scoring, and recurring audit agents.
At CarGurus, I built the company's first inbound sales department from 9 representatives to 22 representatives and two team managers. I recruited, trained, and promoted 20 reps to Account Executives, four reps to Team Managers, and three Team Managers to Sales Managers.
I achieved budget goals across 2H2014, 2015, and 1H2016, designed compensation plans, wrote the 2015 team budget, and helped transition inbound sales into outbound selling. I also partnered with Marketing and Engineering to improve campaign targeting, lead quality, Salesforce reporting, and sales efficiency.
Earlier at Customer Lobby, I built and managed its first stable inside sales team, refined its sales process and SugarCRM reporting, and became the first BDR promoted to management.
