Open to opportunities

Ayushi User

@ayushiuser9

Message

I drive full-funnel growth through paid acquisition, lifecycle strategy, and marketing analytics.

United States

Message

What I'm looking for

I'm looking to drive measurable acquisition, pipeline, and revenue growth through performance marketing, demand generation, lifecycle strategy, analytics, and AI-enabled workflows in a cross-functional GTM environment.

I'm driving full-funnel growth at Colonial Van Lines across paid search, partner channels, CRM, and digital acquisition, connecting lead generation to quotes, bookings, and revenue. I've built attribution, cohort reporting, lead-to-conversion, and lifecycle frameworks that improve measurement, targeting, and sales alignment.

Previously, at PARS International, I improved landing-page and nurture conversion by 22%, reduced lead leakage by 40%, and cut manual processing by 60% through marketing automation. My work spans Google Ads, Microsoft Advertising, Salesforce, GA4, Python, Tableau, AI-enabled search, demand generation, and conversion optimization.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Colonial Van Lines

Mar 2026 - Present (6 months)

Owns full-funnel growth performance across paid search, partner channels, CRM, and digital acquisition, tracking performance from lead generation through revenue. Manages paid acquisition across Google Ads and Microsoft Advertising, and built lead-to-conversion and attribution frameworks.

Google Ads Microsoft Ads CRM Marketing Analytics Attribution Cohort Analysis Lifecycle Marketing AI Marketing AEO GEO SEO ChatGpt Claude Gemini

Marketing Manager – Growth & Demand Generation

PARS International Corp.

Apr 2025 - Aug 2025 (4 months)

Optimized landing pages and nurture flows, improving lead conversion by 22% and strengthening MQL quality. Executed B2B demand generation campaigns with enterprise publishers and improved lead quality and routing accuracy.

Landing Page Optimization Nurture Flows Demand Generation Salesforce GA4 Pardot Formassembly Marketing Automation Lead Routing Campaign Management

Marketing Analyst & Growth Optimization

University of South Florida

Jan 2023 - Apr 2024 (1 year 3 months)

Analyzed engagement and acquisition data to optimize campaign targeting, increasing engagement by 45%. Developed customized reporting solutions and simplified procurement processes through A/B testing.

Data Analysis Python Tableau A B Testing Campaign Optimization Reporting Predictive Analysis

Digital Marketing Manager

Brand Catapult

Jan 2021 - Dec 2021 (11 months)

Led performance marketing campaigns for Marriott Bonvoy On Wheels and #CommitmentToClean. Conducted customer segmentation analysis and developed Tableau dashboards to monitor KPIs and optimize spend.

Performance Marketing Python Google Analytics Tableau Machine Learning A B Testing Email Marketing Landing Page Optimization

Associate, Growth Marketing & Communication

First Partners

May 2019 - Sep 2020 (1 year 4 months)

Managed editorial calendars and marketing collateral for high-profile clients. Executed content strategies and coordinated PR materials, fostering media relationships for top-tier placements.

Content Strategy PR Market Research Media Monitoring Editorial Calendar Management

International Marketing Intern

University of South Florida

Analyzed global consumer trends to enhance cross-border marketing campaigns. Conducted market segmentation using advanced statistical methods and automated data collection with Python scripts.

Market Segmentation Python Power BI Data Collection Reporting