I've led hands-on paid search strategy and customer acquisition across $3M+ in annual media investment, managing Google Ads and Microsoft Ads portfolios for B2B and B2C organizations.
At Single Throw Marketing, I managed a 32-client portfolio and re-architected search for a 200+ location franchise network, increasing conversion rate from 2.15% to 5.53% and reducing CPA from $209.81 to $58.76. I also managed JAG Physical Therapy's 170+ location search program and approximately $1.25M annual Google Ads investment.
At Buffalo Groupe, I optimized 240+ active Google Search and Local Services Ads campaigns, secured $500,000 in incremental SEM investment, and improved ROI by 30%. I built Looker Studio reporting and forecasting frameworks, diagnosed tracking issues, and mentored SEM specialists.
My earlier marketing and financial-services work strengthened my approach to analytics, ecommerce, payments, QA, controls, and cross-functional delivery. At Seastreak, I helped grow digital commerce, generated $856,793 in PPC-attributed ecommerce revenue, and improved ecommerce conversion from 3.35% to 4.66%.
