Open to opportunities

Sofia Siqueira

@sofiasiqueira

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Experienced sales professional specializing in digital advertising solutions.

United States

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for professional growth in a collaborative environment.

I am a results-driven sales professional with over 10 years of experience, including 7 years in tech companies like Meta. My expertise lies in digital advertising solutions, where I assist clients across various industries such as automotive, energy, retail, financial services, and technology. I excel in building relationships through consultative selling and supporting clients with data-driven performance analysis to optimize their marketing strategies.

Currently, I work as a Marketing Strategy Consultant, developing and executing digital marketing strategies that focus on organic growth and paid media campaigns. My previous roles have included Account Manager positions at Meta and QuintoAndar, where I managed portfolios, delivered data-informed recommendations, and facilitated cross-functional projects aimed at scaling performance insights. My ability to influence investment growth through consultative client engagement and data-driven storytelling has been a key factor in my success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategy Consultant

Current

Studio Place

Oct 2024 - Present (1 year 1 month)

Developed and executed digital marketing strategies, focusing on organic growth and paid media campaigns using Meta Ads and Google Ads. Optimized the company's digital presence and brand communication across various platforms.

Digital Marketing Organic Growth Paid Media Meta Ads Google Ads Brand Communications

Account Manager

QuintoAndar Group

Nov 2024 - Feb 2025 (3 months)

Managed a portfolio of 10 real estate dealers, serving as the primary client contact and driving data-driven decision-making. Delivered data-informed recommendations to improve listing performance and optimize KPIs.

Account Management Data Driven Decision Making KPIs Cross Functional Collaboration Reporting

Account Manager

Meta Inc. (formerly Facebook)

Nov 2021 - Jun 2024 (2 years 7 months)

Led strategic consulting for over 40 clients in the Auto and Energy industries, driving performance through tailored media planning across Meta Ads and WhatsApp. Designed and implemented full-funnel media strategies supported by measurement frameworks.

Strategic Consulting Media Planning Meta Ads A B Testing Conversion Lift Data Analysis Stakeholder Management

Customer Success Manager

Media Elements

Jun 2021 - Sep 2021 (3 months)

Developed high-touch business relationships with clients focused on mobile customer acquisition, managing a portfolio of key Latam partners. Created status reports, performance analyses, and forecasts.

Customer Success Customer Acquisition Performance Analysis Forecasting VeneDash Appsflyer

Customer Success Manager

Stilingue

Oct 2020 - Jun 2021 (8 months)

Managed a portfolio of over 40 SMB and Middle Market clients, focusing on product adoption and aligning strategic planning with client goals and AI. Responsible for renewals and upselling accounts.

Customer Success Strategic Planning Artificial Intelligence Renewals Upselling Consultative Sales

Post-Sales and Onboarding Lead

Incognia (formerly In Loco)

May 2017 - Mar 2020 (2 years 10 months)

Rotated through multiple roles, ultimately leading post-sales and onboarding efforts. Led the onboarding process, aligning client expectations and analyzing results for optimization.

Post Sales Onboarding Client Relationship Management Performance Analysis Liaison

Education

Degrees, certifications, and relevant coursework

FGV - Fundacao Getulio Vargas

MBA in Marketing & Digital Business Intelligence, Marketing & Digital Business Intelligence

Completed an MBA program focused on Marketing and Digital Business Intelligence. Gained expertise in strategic marketing and data-driven insights for business growth.