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Yor Madrio

@yormadrio

Marketing strategist at Pepperland Marketing who built a HubSpot lead-scoring and nurture engine behind $2.64M in closed deals.

United States

Message

At Pepperland Marketing, I built a HubSpot lead-scoring system, nurture engine, and full-funnel campaigns that generated $2.64M in closed deals for one client within one year.

I led paid media across client accounts, managing Google Ads spend alongside Meta and LinkedIn campaigns. Those campaigns achieved conversion rates of about 12%, with CPA below benchmark.

I served as an SEO consultant for clients including Harvard Business School and Northeastern University, and owned client relationships across multiple accounts. I also led HubSpot onboarding and implementation for partner clients.

I stabilized marketing operations by remediating a Salesforce–HubSpot sync, reducing more than 100,000 errors to roughly a dozen, and building integration pipelines. Before Pepperland Marketing, I supervised and trained a team of 6–10 as a Sales Manager at AutoZone.

Experience

Work history, roles, and key accomplishments

Inbound Marketing Specialist

Pepperland Marketing

Jan 2023 - Sep 2026 (3 years 8 months)

Led paid media program end to end, achieving ~12% conversion rates with CPA below benchmark. Generated $2.64M in closed deals by architecting lead-scoring and nurture systems in HubSpot.

HubSpot Google Ads Meta Ads Manager LinkedIn Campaign Manager SEO Marketing Automation Lead Scoring Drip Campaigns Salesforce Google Analytics Google Tag Manager Ahrefs Make.Com

Sales Manager

AutoZone

Sep 2020 - Jan 2023 (2 years 4 months)

Supervised, trained, and mentored a team of 6–10 employees, building a collaborative, high-performance culture. Exceeded store-level sales KPIs and targets every week from January through July 2022.

Team Leadership Training Mentorship Sales Management KPI Achievement

Education

Degrees, certifications, and relevant coursework

Central Connecticut State University

MBA, Marketing

Grade: 3.71

Activities and societies: Led and co-led team presentations across MIS, Marketing, Accounting, and Business Quantitative Analytics, delivering structured analyses to faculty panels.

Pursuing an MBA with a Marketing concentration, expected to graduate in December 2026. Maintains a GPA of 3.71.