Open to opportunities

MIGUEL ZERDA

@miguelzerda

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I build B2B growth, major accounts, and high-performing sales teams across Latin America.

Colombia

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What I'm looking for

I'm looking to lead B2B commercial growth, develop strategic accounts and channels, build high-performing teams, and scale data-driven sales operations across Latin America and the United States.

I've led B2B commercial growth across Latin America and the United States for OLAFLEX, EXPOSÉ, SOLINOFF, and EZGO Studio. At EXPOSÉ, I grew annual revenue 140% from COP 4,026 million to COP 9,665 million while developing high-value corporate accounts including Claro, Tigo, Banco de Bogotá, BBVA, and Banco Davivienda.

I'm focused on business development, complex negotiations, key accounts, and building aligned commercial operations. I combine systemic thinking, process optimization, CRM-based reporting, and team development to create sustainable growth across industrial safety, architecture, furniture, technology, financial services, retail, health, food, and education.

Experience

Work history, roles, and key accomplishments

New Business Manager LATAM & United States

OLAFLEX S.A.S.

Mar 2025 - Feb 2026 (11 months)

Led regional expansion and B2B sales strategy for polyurethane products across Central America and the U.S. Developed new business models, conducted value-chain analysis, and directed teams to redefine the value proposition for the Industrial Safety division.

B2B Sales Business Development Market Analysis Value Chain Analysis Strategic Planning Team Leadership

Sales Director LATAM

EXPOSÉ S.A.S.

Oct 2015 - Dec 2024 (9 years 2 months)

Directed commercial strategy and regional growth, managing an annual sales target of COP 20,000 million. Grew annual revenue 140% between 2015 and 2022, acquired high-value corporate accounts, and implemented ISO 9001:2015 for process improvement.

Strategic Sales Leadership Key Account Management Business Development Team Leadership Process Optimization ISO 9001 CRM

Sales Director

SOLINOFF CORP. S.A.

Jun 2012 - Sep 2015 (3 years 3 months)

Led the Bogotá commercial division with an annual sales target of COP 15,000 million. Strengthened competitive position in interior architecture and custom furniture systems through rigorous prospecting methodologies.

Sales Strategy Prospecting Business Development Key Account Management

Senior Sales Developer

SOLINOFF CORP. S.A.

Jun 2008 - Jun 2012 (4 years)

Exceeded sales targets by generating more than COP 14,800 million in project sales. Strengthened market position through strategic client acquisition and value-based selling, building long-term corporate relationships.

Sales Client Acquisition Value Based Selling Consultative Sales

Sales Manager

MORPHOSIS Arquitectura & Diseño

Aug 2007 - May 2008 (9 months)

Consolidated the commercial team and strengthened market presence by identifying new business opportunities and improving client engagement strategies.

Sales Management Business Development Client Engagement

Director, Business Unit Alliance

EZGO Studio S.A. (HNI Corporation USA)

Jan 2003 - Aug 2007 (4 years 7 months)

Managed national distributor networks and sales programs for imported office furniture systems. Achieved USD 500,000 in sales by optimizing commercial operations and expanding distributor capabilities.

Distributor Management Channel Management Sales Operations Supplier Relations