Juliana correa

Identified growth opportunities across Colombia, Chile, Mexico, and Peru and exceeded discovery call targets by 15% while executing outbound prospecting and consultative sales strategies for digital marketing services.

Negotiated and managed national accounts driving 2% annual profitability growth, led 6 sales leaders and 140 merchandisers to ensure operational excellence and improved forecasting and reporting processes.

Led national commercial negotiations and trade marketing initiatives, managed and coached a team of 2 sales executives and 42 merchandisers, and improved brand visibility through events and activations.

Led in-store visibility and execution strategies across modern channels, supervised and trained a field team of 40 merchandisers, and implemented Perfect Store guidelines to improve merchandising and category growth.

Pursuing a Master in Management (STEM) with activities including paid media consultancy and international market growth projects.

Completed a Diploma in Commercial Management focused on commercial and sales skills.

Completed a Bachelor's Degree in Business Administration with coursework and experience related to commercial management and sales leadership.