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@joseaguilar
Trilingual sales and customer service leader driving market expansion, CRM adoption, and double-digit revenue growth.
I am a trilingual sales, marketing, and customer service executive with a PhD in Business Administration and an MBA in Logistics, bringing over 15 years of experience across Latin America, Europe, and the U.S.
I have led large multicultural commercial teams and operations exceeding USD 10M annually, implemented Salesforce and other CRMs regionally, and delivered measurable improvements such as 35% better client follow-up and 20% higher conversion rates.
My track record includes driving market entry and expansion, negotiating supplier and partnership agreements that reduced costs up to 12%, and designing market research and loyalty programs that increased retention by 30% and revenue growth by double digits.
I am committed to transforming businesses through strategic vision, operational discipline, and talent development—creating sustainable value by aligning commercial strategies, CRM systems, and cross-functional teams.
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Work history, roles, and key accomplishments
Dodona
Oct 2023 - Aug 2025 (1 year 10 months)
Led commercial operations across LATAM with a team of 30 sales executives and 110+ operations staff, managing projects > USD 10M annually; implemented Salesforce CRM improving follow-up efficiency by 35% and boosting conversion by 20%.
Opisas Holding
Mar 2022 - Oct 2023 (1 year 7 months)
Led sales and investment operations in Brazil and drove expansion into the U.S., building partnerships across 5+ countries and increasing sales conversion by 40%; delivered 25% annual revenue growth via targeted marketing.
Prime Holding Services
Sep 2018 - May 2021 (2 years 8 months)
Exceeded commercial targets, driving up to 20% annual real estate sales growth across Colombia and Panama; led 30 executives, implemented CRM/data analysis to cut customer abandonment time by 90% and raised retention 30%.
Alto
Aug 2016 - Jul 2018 (1 year 11 months)
Managed strategic accounts and projects for major clients (Falabella, Avianca, etc.), led a five-person team to streamline client processes and improve retention through targeted marketing and contract management.
Tyco Services ADT
Jul 2008 - Jul 2011 (3 years)
Led customer service and sales strategies across LATAM and the U.S., implemented Salesforce CRM with IT to optimize processes, and developed KPIs and dashboards to improve operational performance.
Degrees, certifications, and relevant coursework
Doctor of Philosophy, Business Administration
2017 - 2025
Pursuing and completing doctoral studies in Business Administration with research focus on international business and market expansion.
Master of Business Administration, Logistics Management
2013 - 2015
Completed a Master of Business Administration with specialization in Logistics Management, emphasizing supply chain and operational optimization.
Specialization, International Business Management
2009 - 2011
Completed a postgraduate specialization in International Business Management focused on cross-border trade and market entry strategies.
Bachelor of Engineering, Logistics Engineering
1999 - 2005
Earned an undergraduate degree in Logistics Engineering covering supply chain, procurement, and operations planning.
Software and tools used professionally
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