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Miguel Angel Barrera

@miguelangelbarrera

I am an Enterprise Sales Executive driving AI-driven GTM and multimillion-dollar SaaS deals.

United States
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What I'm looking for

I’m seeking a senior enterprise sales or GTM leadership role to drive AI-driven SaaS adoption, build partner ecosystems, and lead cross-functional teams to scale revenue and deliver measurable digital transformation.

I am a dynamic Enterprise Sales Executive and GTM leader with 15+ years driving multimillion-dollar revenue and digital transformations for Fortune 500 clients. I specialize in closing complex seven-figure deals and scaling high-impact partner ecosystems across North America and LATAM.

At Cognida.AI and prior organizations I’ve built AI GTM playbooks, influenced product roadmaps, and improved sales velocity by measurable margins (for example, 35%). I lead cross-functional teams—sales, product, and engineering—to co-develop LLM-based solutions and deliver measurable ROI.

I’m seeking leadership opportunities where I can apply my enterprise SaaS, AI strategy, and partnerships expertise to scale revenue and drive practical AI adoption.

Experience

Work history, roles, and key accomplishments

CO
Current

Director, AI Strategy

Cognida.AI

Mar 2023 - Present (2 years 5 months)

Led direct and channel sales of AI, analytics, and data offerings, consistently achieving annual quota and closing multiple 7-figure transformation deals; improved sales velocity by 35% through AI GTM playbook design.

JG

Senior Director, Global Engagement

Juntos Global

Oct 2017 - Jan 2021 (3 years 3 months)

Closed 7-figure SaaS and analytics deals with Tier 1 banks across LATAM and North America and led GTM and pricing strategy for AI-driven engagement solutions; reduced churn by 25% and doubled upsell revenue.

Education

Degrees, certifications, and relevant coursework

GO

Google

Certificate, AI for Business

Completed the 'AI for Business Essentials' certification from Google in 2024.

Keras logoKE

Keras

Certificate, Deep Learning

Completed a certification in Deep Learning and Neural Networks focused on Keras in 2024.

Harvard University (VPAL) logoH(

Harvard University (VPAL)

Executive Program, Fintech & IoT

Completed an executive program on Fintech and IoT via Harvard VPAL in 2019.

Glenbrook Partners logoGP

Glenbrook Partners

Executive Program, Digital Ecosystems

Completed an executive program on digital ecosystems with Glenbrook Partners in 2019.

Cornell University logoCU

Cornell University

Executive Program, IT Leadership

Completed an executive program in IT leadership at Cornell University in 2014.

Tecnológico de Monterrey (ITESM-CCM) logoT(

Tecnológico de Monterrey (ITESM-CCM)

Master of Business Administration, Business Administration

Completed Master of Business Administration at Tecnológico de Monterrey, graduating in 2002.

UC

University of Colorado

Bachelor of Science, International Business

Completed Bachelor of Science in International Business, graduating in 2000.

MM

MEDDIC / MEDDPICC

Sales Methodology Certification, Sales Methodology

Trained in the MEDDIC and MEDDPICC sales qualification methodologies.

Sandler Institute logoSI

Sandler Institute

Sales Training Certification, Sales Methodology

Completed Power Base Selling sales training with the Sandler Institute.

Tech stack

Software and tools used professionally

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Miguel Angel Barrera - Director, AI Strategy - Cognida.AI | Himalayas