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@miguelangelbarrera
I am an Enterprise Sales Executive driving AI-driven GTM and multimillion-dollar SaaS deals.
I am a dynamic Enterprise Sales Executive and GTM leader with 15+ years driving multimillion-dollar revenue and digital transformations for Fortune 500 clients. I specialize in closing complex seven-figure deals and scaling high-impact partner ecosystems across North America and LATAM.
At Cognida.AI and prior organizations I’ve built AI GTM playbooks, influenced product roadmaps, and improved sales velocity by measurable margins (for example, 35%). I lead cross-functional teams—sales, product, and engineering—to co-develop LLM-based solutions and deliver measurable ROI.
I’m seeking leadership opportunities where I can apply my enterprise SaaS, AI strategy, and partnerships expertise to scale revenue and drive practical AI adoption.
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Work history, roles, and key accomplishments
Cognida.AI
Mar 2023 - Present (2 years 8 months)
Led direct and channel sales of AI, analytics, and data offerings, consistently achieving annual quota and closing multiple 7-figure transformation deals; improved sales velocity by 35% through AI GTM playbook design.
SightCall
Feb 2021 - Feb 2023 (2 years)
Closed $10M+ in net new enterprise sales in 14 months and achieved 115% annual attainment while designing vertical motions that increased market penetration by 38%.
Juntos Global
Oct 2017 - Jan 2021 (3 years 3 months)
Closed 7-figure SaaS and analytics deals with Tier 1 banks across LATAM and North America and led GTM and pricing strategy for AI-driven engagement solutions; reduced churn by 25% and doubled upsell revenue.
AccessData Corporation
Apr 2012 - Sep 2017 (5 years 5 months)
Led regional sales and scaled teams to top performance for 36 months, tripling revenue over five years and closing strategic deals with governments, telcos, and banks across LATAM, the UK, and Spain.
BMC Software
Jun 2010 - Mar 2012 (1 year 9 months)
Generated $15M+ in ITSM SaaS deals with banking and public sector clients and increased win rate by 22% through consultative solution selling and partner collaboration.
Accenture
May 2008 - Jun 2010 (2 years 1 month)
Secured $3.5M+ in new service contracts across LATAM and reduced implementation times by 65%, earning internal performance recognition.
Degrees, certifications, and relevant coursework
Certificate, AI for Business
Completed the 'AI for Business Essentials' certification from Google in 2024.
Certificate, Deep Learning
Completed a certification in Deep Learning and Neural Networks focused on Keras in 2024.
Executive Program, Fintech & IoT
Completed an executive program on Fintech and IoT via Harvard VPAL in 2019.
Executive Program, Digital Ecosystems
Completed an executive program on digital ecosystems with Glenbrook Partners in 2019.
Executive Program, IT Leadership
Completed an executive program in IT leadership at Cornell University in 2014.
Master of Business Administration, Business Administration
Completed Master of Business Administration at Tecnológico de Monterrey, graduating in 2002.
Bachelor of Science, International Business
Completed Bachelor of Science in International Business, graduating in 2000.
Sales Methodology Certification, Sales Methodology
Trained in the MEDDIC and MEDDPICC sales qualification methodologies.
Sales Training Certification, Sales Methodology
Completed Power Base Selling sales training with the Sandler Institute.
Software and tools used professionally
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