Open to opportunities

Ian McMaster

@ianmcmaster

Global partnerships, sales & business development leader driving revenue growth through strategic alliances, GTM excellence & ecosystem expansion.

United States

Message

What I'm looking for

I am seeking senior leadership roles driving partner ecosystems and GTM for cloud, data, and AI—impacting revenue, scaling teams, and shaping strategy.

I am an enterprise growth leader with 20+ years driving global partnerships, business development, and enterprise sales transformation across technology, cloud, data, and AI markets.

I have a proven record of scaling multi-billion-dollar partner ecosystems, building and leading large teams, and forging C‑suite alliances that accelerate digital transformation and revenue growth.

At Encora I built a 40+ partner ecosystem and raised partner-sourced pipeline to 24% of TCV; at Cognizant I scaled partner-driven TCV from $400M to $1.2B and expanded IBM partnership revenue fourfold.

I combine disciplined execution, P&L focus, and talent development to consistently exceed growth targets, strengthen margins, and position organizations as market leaders in cloud, data, and AI.

Experience

Work history, roles, and key accomplishments

Current

SVP, Partnerships & Alliances

Current

Encora

Jan 2023 - Present (2 years 9 months)

Increased partner-sourced and influenced pipeline to 24% of TCV and built a 40+ partner ecosystem, attaining AWS Premier and Microsoft ESI status to advance AI, data, and cloud modernization offerings.

GTM Strategy AI & Data AWS Microsoft Pipeline Development

AVP, Global Head – AI & Analytics

Cognizant Technology Solutions

Jan 2020 - Jan 2023 (3 years)

Scaled partner-driven TCV from $400M to $1.2B and grew IBM partnership revenue from $107M to $430M by executing co-developed GTM strategies and re-architecting a 79-partner ecosystem.

GTM Strategy Hybrid & Cloud Snowflake Databricks Revenue Scaling

Business Unit Executive

IBM Corporation

Jan 2011 - Jan 2020 (9 years)

Led multiple business units delivering major cloud and software growth, including 153% revenue attainment for Red Hat sales and $850M net-new enterprise software revenue in the East Region.

Hybrid & Cloud Partner Enablement Revenue Attainment Go To Market P&L management

Product Leadership, Sales & Services

Microsoft Corporation

Early-career product and alliance leadership role that co-led a $500M HP alliance, securing a $40M initial contract and delivering a $10.2M consulting engagement.

Alliance Management Strategic Partnerships Contract Negotiation Sales Enablement Account Management