Michael Murphy
@michaelmurphy1
Email Marketing Specialist driving engagement through strategic campaigns.
United StatesWhat I'm looking for
I am an Email Marketing Specialist with a strong track record in implementing promotional, triggered, and transactional email campaigns. My expertise lies in customer retention and optimizing marketing efforts within the email channel. I have a proven ability to analyze performance metrics and enhance campaign effectiveness through A/B testing and strategic recommendations.
Throughout my career, I have successfully managed the setup and implementation of various email programs, collaborating closely with marketing and design teams to ensure compliance with industry best practices. My experience includes working with customer databases and segmenting data for targeted campaigns, which has significantly improved engagement and deliverability metrics.
With certifications in Klaviyo and a foundational knowledge of HTML coding, I am committed to staying ahead of industry trends and continuously improving email marketing performance. I thrive in collaborative environments and am passionate about leveraging data to drive impactful marketing strategies.
Experience
Work history, roles, and key accomplishments
Email Specialist
MJM Media
Apr 2022 - Present (3 years 3 months)
Led the implementation of promotional, triggered, and transactional emails to ensure accurate, timely, and consistent delivery of email communications. Possessed expertise in customer retention and marketing efforts related to the email marketing channel.
Email Marketing / Campaign Manager
Data Axle / Lake Group Media, Inc.
Apr 2013 - Present (12 years 3 months)
Managed the setup and implementation of all manual and automated email programs, including marketing, triggered, and transactional campaigns. Collaborated with marketing and design teams to update email templates based on industry best practices and brand standards.
Education
Degrees, certifications, and relevant coursework
BCBergen Community College
Associate's Degree, General Studies
Studied general coursework at Bergen Community College. Focused on foundational subjects to build a broad educational background.
Bergenfield High School
High School Diploma, General Studies
Completed high school education at Bergenfield High School. Gained foundational knowledge across various subjects.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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