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@jefffitzgerald
Email marketing manager specializing in data-driven campaign strategy, automation, and HTML/CSS.
United StatesI am an experienced email marketing professional with a strong foundation in campaign management, marketing automation, and data analysis. Over nearly two decades I have managed multi-client portfolios, led ESP migrations, developed reusable templates and workflows, and improved campaign performance through data-driven insights.
I combine technical skills (HTML/CSS, JavaScript, SQL) and platform expertise (Adobe Campaign Standard, Salesforce Marketing Cloud) with creative strengths in copywriting and content strategy. I take end-to-end ownership of initiatives, collaborate cross-functionally, document processes, and train teams to scale consistent, measurable email programs.
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Work history, roles, and key accomplishments
Data Axle
Jan 2016 - Jan 2025 (9 years)
Managed email marketing campaigns for a diverse client portfolio, improving campaign consistency and executing ESP migrations while training staff and documenting processes to boost operational efficiency.
Marquis Publishing
Jan 2007 - Jan 2016 (9 years)
Led multi-channel marketing strategy, audience segmentation, and automated campaign tracking that improved targeting and reporting for an independent reference publisher.
Marquis Publishing
Jan 2006 - Jan 2007 (1 year)
Handled editorial inquiries and database maintenance for biographical reference publications, providing customer technical support and ensuring data accuracy.
Degrees, certifications, and relevant coursework
NUCertificate in Publishing, Publishing
Completed a Certificate in Publishing with a book concentration covering publishing practices and editorial processes.
TUBachelor of Arts, English
Completed a Bachelor of Arts in English with coursework supporting writing, editing, and communication skills relevant to publishing and marketing.
Software and tools used professionally
United StatesYou can contact Jeff and 90k+ other talented remote workers on Himalayas.
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