Allie Pate
@alliepate
Data-driven Email Marketing Manager driving engagement and revenue growth.
United StatesWhat I'm looking for
I am a data-driven and creative Email Marketing Manager with over five years of experience in B2B SaaS environments, focused on designing targeted email strategies that engage customers throughout their lifecycle and drive revenue growth.
At Salesforce I developed and executed campaigns that increased lead generation by 30% and converted MQLs to SQLs by 25%; at HubSpot I improved engagement rates by 40% and boosted feature adoption by 50% through segmentation, automation, and A/B testing.
I combine technical skills (HubSpot, Marketo, Pardot, ActiveCampaign, Google Analytics, HTML/CSS) with strong copywriting, cross-functional collaboration, and compliance expertise (CAN-SPAM, GDPR) to deliver measurable email marketing outcomes.
Experience
Work history, roles, and key accomplishments
SADeveloped and executed email strategies that increased lead generation by 30% and converted MQLs to SQLs by 25% through multi-touch nurture streams and optimized campaign KPIs.
HUExecuted targeted HubSpot email campaigns that improved engagement by 40% and increased feature adoption by 50% via personalized automated journeys and segmentation strategies.
PASupported email marketing and onboarding programs, improving user engagement and retention by coordinating campaigns, enforcing data hygiene, and using analytics to optimize strategies.
Education
Degrees, certifications, and relevant coursework
SUSouthern New Hampshire University
Bachelor of Arts, Psychology
Bachelor's degree in Psychology completed through Southern New Hampshire University in 2022.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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