Open to opportunities

Fredy Martinez

@fredymartinez

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AI-Driven Email Marketing Specialist with 8+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters innovation, values data-driven strategies, and offers opportunities for professional growth in a collaborative environment.

As an AI-Driven Email Marketing Specialist with over 8 years of experience, I have successfully enhanced lifecycle performance through platforms such as Braze, Salesforce, HubSpot, Klaviyo, and Mailchimp. My expertise in HTML/CSS email development, campaign automation, and A/B testing has allowed me to create metrics-driven strategies that significantly boost retention and engagement.

In my recent role as an AI Marketing Specialist, I executed innovative marketing initiatives for online casino and sportsbook campaigns, utilizing AI tools like ChatGPT and Jasper. My efforts in developing dynamic, segmented content and applying predictive models have led to increased player retention and optimized re-engagement strategies. I pride myself on my ability to collaborate cross-functionally, ensuring that messaging aligns with user behavior and market standards.

Experience

Work history, roles, and key accomplishments

AI Marketing Specialist

Bspot

Jul 2024 - Oct 2024 (3 months)

Executed AI-powered marketing initiatives for online casino and sportsbook campaigns, leveraging tools like ChatGPT and Jasper. Created dynamic, segmented content for email and push notifications using AI insights and behavioral data. Applied predictive models to identify churn risk and optimize re-engagement strategies, increasing player retention.

Campaign Optimization Segmentation Email Marketing Push Notifications Marketing Automation Compliance

CRM Specialist

BetMGM Sportsbook

Nov 2021 - Jul 2024 (2 years 8 months)

Developed and launched responsive HTML/CSS email templates across Braze and Salesforce, designing full-funnel campaigns across acquisition, onboarding, retention, and win-back stages. Increased open rates by 22% and CTR by 17% through targeted A/B testing and audience segmentation. Automated churn-prevention workflows using predictive AI logic and personalized content.

HTML CSS Braze Salesforce A B Testing Segmentation Churn Prevention Cross Functional Collaboration

Digital Content Associate

Enmasse Coworking

Feb 2021 - Dec 2021 (10 months)

Executed weekly email campaigns using Mailchimp and Klaviyo, implementing segmentation and testing that improved engagement by 28%. Created automated flows based on member behavior and lifecycle triggers. Monitored campaign performance and delivered data-backed optimizations.

Mailchimp Klaviyo Email Campaigns Segmentation Marketing Automation Performance Monitoring Data Analysis

Email Marketing Specialist

MC Management

Jul 2018 - Oct 2020 (2 years 3 months)

Hand-coded custom HTML emails tailored to lifecycle stages, integrating Salesforce and Klaviyo to unify messaging across CRM touchpoints. Reduced unsubscribes by 20% and increased reactivation by 15% with journey-specific campaigns. Led targeting and scheduling of campaigns to high-value segments.

HTML Salesforce Klaviyo Email Marketing CRM Lifecycle Marketing Campaign Management Segmentation Reactivation Campaigns

Marketing Coordinator

Instock Wireless

May 2015 - Jun 2018 (3 years 1 month)

Managed digital and email marketing initiatives across HubSpot and Google Analytics. Developed campaign briefs and content aligned with CRM and branding goals. Tracked KPIs to inform content and timing strategies.