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Yuhsuan Wu

@yuhsuanwu

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Email Marketing Specialist with 4+ years of experience in campaigns.

United States

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What I'm looking for

I am looking for a role that allows me to innovate in email marketing while collaborating with a dynamic team focused on growth and customer engagement.

I am an Email Marketing Specialist with over four years of experience in crafting responsive and high-converting email campaigns. My expertise lies in utilizing data-driven personalization, segmentation, and automation to improve open and click-through rates significantly. At EmailGears, I have successfully created and optimized email marketing campaigns, ensuring compliance and deliverability through comprehensive QA processes.

In my previous role as a freelancer, I managed a Shopify storefront, enhancing user experience through effective UX/UI optimizations and SEO-friendly content. My ability to analyze performance data using tools like Google Analytics has allowed me to refine strategies and maximize ROI. I am passionate about leveraging technology and creativity to drive customer engagement and achieve marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Specialist

Current

Emailgears

Jun 2021 - Present (4 years 1 month)

Created and optimized email marketing campaigns using HTML/CSS within marketing automation platforms to increase customer engagement and drive conversions. Performed comprehensive QA to ensure email deliverability and compliance with spam regulations, leveraging tools like Litmus and Everest. Led A/B testing on templates, subject lines, CTAs, and send times, analyzing performance metrics to optimi

HTML CSS Marketing Automation Litmus Everest A B Testing Campaign Optimization Salesforce Marketing Cloud HubSpot Klaviyo

Marketing Specialist

Freelancer

May 2018 - Apr 2021 (2 years 11 months)

Managed Shopify storefronts, including product uploads, landing page design, and ongoing UX/UI optimizations to improve engagement and reduce bounce rates. Created SEO-friendly product descriptions and blog content, improving organic search rankings and driving consistent monthly growth in traffic. Developed automated email campaigns using Klaviyo to recover abandoned carts and promote seasonal pr

Shopify UI SEO Content Creation Klaviyo Email Marketing Google Analytics ROI Analysis Digital Marketing

Education

Degrees, certifications, and relevant coursework

University of Texas at Dallas

Master of Science, Logistics & Supply Chain Management

Completed a Master of Science degree focusing on logistics and supply chain management. Gained expertise in optimizing supply chain operations and logistics strategies.

National Taiwan Ocean University

Bachelor of Technology, Mechanical Engineering

Obtained a Bachelor of Technology degree in Mechanical Engineering. Studied core principles of mechanical design, thermodynamics, and materials science.